Campaign Studio subscribers use forms for lead generation and data collection. With Campaign Studio forms, marketers can convert anonymous web visitors to known contacts and build a contact’s profile with progressive profiling. The more data you can gather without coming off as intrusive or annoying, the more effective your personalization strategy will be.

The following are more links to the various form functionalities:

• Forms

• Creating conditional fields

• Blocking domains from submitting forms

• Using one form for multiple contacts