Campaign Studio
Landing page basics
Landing pages provides you insights to the type of content that interests your contacts. Using tracking, forms, and other communications mechanisms like dynamic content and focus items on your landing pages can help you obtain more information about your contacts.
Campaign Studio includes several themes out of the box. These themes are editable. You can choose your own colors, images, styles, and more. Some of the themes are available for a combination of emails, landing pages, and form styling.
By using the Templates tab, you can leverage templates created using the landing page builder.
The Templates tab displays templates created by the landing page builder and available for selection in Campaign Studio. By selecting a template, you define the look and feel of the landing page that you want to build.
Once you have built a landing page by leveraging a template, changing the template wipes out the content. Acquia recommends that you create a new landing page with the template that you want to switch to and reproduce the content.
Campaign Studio offers users a smooth experience for creating landing pages by providing out of the box, prebuilt templates.
Acquia recommends that you create your custom templates that match your business brand and needs. You can either update the pre-built templates or you can create a new template from scratch. Once you have customized a landing page, you can save it as a new template. For more information, see Landing page builder.
Title: A short, user-friendly title for the webpage. This title is displayed at the top of the web browser tab. In addition, it is displayed in the Search Engine Results Pages (SERPs), Landing Pages list page, and tokens in the Merge tags menu in the builder.
This Title meta tag enhances customization, fulfills accessibility needs, improves SEO (search engine optimization), and influences the search engine ranking of the page. The value entered in this field syncs with the Title field on the Settings tab in the landing page builder.
Campaign StudioWR: Acquia + Mautic, where the WR: stands for Webinar Registration. The alias can be something like webinar-acquia-mautic. When set, the URL becomes https://subdomain.yourcompany.com/webinar-acquia-mautic when a person goes to the page.The Date and Time picker shows the date and time according to the default timezone set for your user’s profile in System Settings. Therefore, before scheduling a landing page to publish or unpublish, you must check the default timezone.
Oops! page, you can send users to a specific page. Typically, you will want to use a 301 permanent redirect.The Landing Pages lists all the landing pages that you have created, and provides the following information about each landing page:
Alternatively, users can review and comment on landing pages by doing the following:
On the Landing Page details page, click Review.
The system displays the landing page builder page.
In the content area on the left, click the element for which you want to leave a comment.
On the properties area on the right, the system displays All Comments.
Publish at: Set the date and time you want the landing page to publish. This helps to control relevance, and does not require you to manually publish landing pages at the right time.
To schedule a published landing page to publish at a specified date and time:
Set Published to Yes.
Campaign Studio marks the landing page as Pending and publishes it at the scheduled date and time.
Unpublish at: Set the date and time you want the landing page to unpublish. This helps to control relevance, and does not require you to manually unpublish landing pages at the right time.
To schedule a landing page to unpublish at a specified date and time:
Select your preferred date and time from the Date and Time picker.
Campaign Studio unpublishes the landing page at the scheduled date and time.
| Column | Description |
|---|---|
| TITLE | The title of the landing page. |
| #CATEGORY | The category assigned to the landing page. |
| HITS | The number of contacts who visited the landing page. |
| DATE CREATED | The date when the landing page was created. |
| MODIFIED DATE | The last date when the landing page was modified. |
| CREATED BY | The user who created the landing page. |
| RESULTS | The number of contacts who submitted a form on the landing page. |
| ID | The ID of the landing page indicating the position at which the landing page is created in Campaign Studio. For example, an ID of 4 indicates that it is the fourth landing page that is created in Campaign Studio. |
You can use multivariate (A/B) testing to determine which versions of content produce the best results. Campaign Studio supports multivariate testing on landing pages as well as segment emails.
There is a known issue in Campaign Studio, wherein the A/B testing functionality is not recognized properly. Until fixed, this feature is unusable.
The parent or A page for a multivariate test on landing pages is a normal landing page. Create a page just like you would any other landing page.
To create a variant of the parent landing page:
Click the Create an A/B test link below the Page Views graph.
Alternatively, click the drop-down menu in the top right corner, and select Add A/B Test.
Campaign Studio displays the edit page with a few differences from a standard landing page in the options section on the right.
Traffic Weight: Specify the percentage of contacts you want to hit the variant page. If you have multiple variants, the sum of the traffic weights is subtracted from 100% and the parent page is displayed the remaining percentage.
For example,
33 on each variant. Campaign Studio does not support decimals in the Traffic Weight field. Although you cannot specify the percentage sign, Campaign Studio recognizes the value as a percentage.Campaign Studio does not alternate pages. It is possible that two (or more) consecutive contacts who hit the page will see the same variant. Over time, Campaign Studio distributes the variants to page visitors according to your set Traffic Weight.
Once a variant is created, you see an icon next to the name of the parent on your landing page list.
While each variant page has its own page ID number, only the parent appears in the list. To view the variants, click the parent page name and look below the Page Views graph.
The landing page details page provides information about a landing page.
To access the landing page details page:
In the Title column, click the name of the landing page.
The system displays the landing page details page with the following sections:
Show preview for contact: Add the contact’s name that you want to display in the preview.
To view the landing page preview for a specific contact:
You must be logged in to Campaign Studio.
Testing in an Incognito window is not directly supported. To view the landing page preview for a contact in an Incognito window, you must first log in to Campaign Studio in the Incognito window and then perform the test.
Recent Activity: Provides a history of the activities associated with the landing page.
Campaign Studio allows you to create a draft version of a landing page. This feature is particularly useful if you do not want to immediately publish all your changes and want to get it verified first. Once the changes are approved and ready for sending, the draft can be published. There will be only one draft version of the landing page.
To create a draft landing page:
Once you save the landing page as a draft, you can preview the draft and can either publish or discard the changes.
To get access to the drafts feature in landing pages, create a Support ticket.
To publish a draft landing page:
Click Draft Preview URL.
If the changes look fine and can be published to the production environment, click Edit.
Click Apply Draft.
To discard the changes, click Discard Draft.
The Commenting feature enhances collaboration between content creators and reviewers directly within the landing page builder by streamlining feedback, approval, and notification processes for landing page content. With this feature, you can add comments to individual elements within the builder and tag other users to request feedback or approval.
The Edit and Review buttons are dynamically displayed based on user permissions. The following list outlines the landing page permissions and their associated tasks:
@ to request a review or approval.For example: @username.
Tagged users receive a single, consolidated email notification after each save in the builder. The notification includes comment details and a call to action (CTA) button that links directly to the relevant comment in the instance. All users tagged in a comment thread are notified of all new comments in that thread, regardless of whether they are mentioned in the new comment.
If this content did not answer your questions, try searching or contacting our support team for further assistance.
Publish at: Set the date and time you want the landing page to publish. This helps to control relevance, and does not require you to manually publish landing pages at the right time.
To schedule a published landing page to publish at a specified date and time:
Set Published to Yes.
Campaign Studio marks the landing page as Pending and publishes it at the scheduled date and time.
Unpublish at: Set the date and time you want the landing page to unpublish. This helps to control relevance, and does not require you to manually unpublish landing pages at the right time.
To schedule a landing page to unpublish at a specified date and time:
Select your preferred date and time from the Date and Time picker.
Campaign Studio unpublishes the landing page at the scheduled date and time.
| Column | Description |
|---|---|
| TITLE | The title of the landing page. |
| #CATEGORY | The category assigned to the landing page. |
| HITS | The number of contacts who visited the landing page. |
| DATE CREATED | The date when the landing page was created. |
| MODIFIED DATE | The last date when the landing page was modified. |
| CREATED BY | The user who created the landing page. |
| RESULTS | The number of contacts who submitted a form on the landing page. |
| ID | The ID of the landing page indicating the position at which the landing page is created in Campaign Studio. For example, an ID of 4 indicates that it is the fourth landing page that is created in Campaign Studio. |
You can use multivariate (A/B) testing to determine which versions of content produce the best results. Campaign Studio supports multivariate testing on landing pages as well as segment emails.
There is a known issue in Campaign Studio, wherein the A/B testing functionality is not recognized properly. Until fixed, this feature is unusable.
The parent or A page for a multivariate test on landing pages is a normal landing page. Create a page just like you would any other landing page.
To create a variant of the parent landing page:
Click the Create an A/B test link below the Page Views graph.
Alternatively, click the drop-down menu in the top right corner, and select Add A/B Test.
Campaign Studio displays the edit page with a few differences from a standard landing page in the options section on the right.
Traffic Weight: Specify the percentage of contacts you want to hit the variant page. If you have multiple variants, the sum of the traffic weights is subtracted from 100% and the parent page is displayed the remaining percentage.
For example,
33 on each variant. Campaign Studio does not support decimals in the Traffic Weight field. Although you cannot specify the percentage sign, Campaign Studio recognizes the value as a percentage.Campaign Studio does not alternate pages. It is possible that two (or more) consecutive contacts who hit the page will see the same variant. Over time, Campaign Studio distributes the variants to page visitors according to your set Traffic Weight.
Once a variant is created, you see an icon next to the name of the parent on your landing page list.
While each variant page has its own page ID number, only the parent appears in the list. To view the variants, click the parent page name and look below the Page Views graph.
The landing page details page provides information about a landing page.
To access the landing page details page:
In the Title column, click the name of the landing page.
The system displays the landing page details page with the following sections:
Show preview for contact: Add the contact’s name that you want to display in the preview.
To view the landing page preview for a specific contact:
You must be logged in to Campaign Studio.
Testing in an Incognito window is not directly supported. To view the landing page preview for a contact in an Incognito window, you must first log in to Campaign Studio in the Incognito window and then perform the test.
Recent Activity: Provides a history of the activities associated with the landing page.
Campaign Studio allows you to create a draft version of a landing page. This feature is particularly useful if you do not want to immediately publish all your changes and want to get it verified first. Once the changes are approved and ready for sending, the draft can be published. There will be only one draft version of the landing page.
To create a draft landing page:
Once you save the landing page as a draft, you can preview the draft and can either publish or discard the changes.
To get access to the drafts feature in landing pages, create a Support ticket.
To publish a draft landing page:
Click Draft Preview URL.
If the changes look fine and can be published to the production environment, click Edit.
Click Apply Draft.
To discard the changes, click Discard Draft.
The Commenting feature enhances collaboration between content creators and reviewers directly within the landing page builder by streamlining feedback, approval, and notification processes for landing page content. With this feature, you can add comments to individual elements within the builder and tag other users to request feedback or approval.
The Edit and Review buttons are dynamically displayed based on user permissions. The following list outlines the landing page permissions and their associated tasks:
@ to request a review or approval.For example: @username.
Tagged users receive a single, consolidated email notification after each save in the builder. The notification includes comment details and a call to action (CTA) button that links directly to the relevant comment in the instance. All users tagged in a comment thread are notified of all new comments in that thread, regardless of whether they are mentioned in the new comment.
If this content did not answer your questions, try searching or contacting our support team for further assistance.