Landing pages gives you insights to the type of content that interests your contacts. Using tracking, forms, and other communications mechanisms like dynamic content and focus items on your landing pages can help you obtain more information about your contacts.
Campaign Studio includes several themes out of the box. These themes are editable. You can choose your own colors, images, styles, and more. Some of the themes are available for a combination of emails, landing pages, and form styling.
By using the Templates tab, you can leverage templates created using the landing page builder.
Note
Once you have built a landing page by leveraging a template, changing the template wipes out the content. Acquia recommends that you create a new landing page with the template that you want to switch to and reproduce the content.
Campaign Studio offers users a smooth experience for creating landing pages by providing out of the box, prebuilt templates.
Acquia recommends that you create your custom templates that match your business brand and needs. You can either update the pre-built templates or you can create a new template from scratch. Once you have customized a landing page, you can save it as a new template. For more information, see Landing page builder.
WR: Acquia + Mautic
,
where the WR:
stands for Webinar Registration. The alias can be
something like webinar-acquia-mautic
. When set, the URL becomes
https://subdomain.yourcompany.com/webinar-acquia-mautic
when a person goes
to the page.Oops!
page, you can send
users to a specific page. Typically, you will want to use a 301 permanent
redirect.You can use multivariate (A/B) testing to determine which versions of content produce the best results. Campaign Studio supports multivariate testing on landing pages as well as segment emails.
Warning
There is a known issue in Campaign Studio, wherein the A/B testing functionality is not recognized properly. Until fixed, this feature is unusable.
The parent or A
page for a multivariate test on landing pages is a normal
landing page. Create a page just like you would any other landing page.
To create a variant of the parent landing page:
Log in to Campaign Studio.
In the left navigation pane, click Components > Landing Pages.
Access your landing page.
Click the Create an A/B test link below the Page Views graph.
Alternatively, click the drop-down menu in the top right corner, and select Add A/B Test.
Campaign Studio displays the edit page with a few differences from a standard landing page in the options section on the right.
Title: Indicate the internal name of the page. However, there is no alias field because the URL for the page is the same as the parent. Acquia recommends using a similar name as the parent. However, indicate the variant in the title.
Traffic Weight: Specify the percentage of contacts you want to hit the variant page. If you have multiple variants, the sum of the traffic weights is subtracted from 100% and the parent page is displayed the remaining percentage.
For example,
33
on
each variant. Campaign Studio does not support decimals in the
Traffic Weight field. Although you cannot specify the percentage sign,
Campaign Studio recognizes the value as a percentage.Note
Campaign Studio does not alternate pages. It is possible that two (or more) consecutive contacts who hit the page will see the same variant. Over time, Campaign Studio distributes the variants to page visitors according to your set Traffic Weight.
A/B test winner criteria: Select which option you want to test and determine the effectiveness of the page by.
Asset Stats Download rate: The page with a higher percentage of contacts downloading an asset wins the test.
Form Stats Submission rate: The page with a higher percentage of contacts submitting the form displayed on the page wins the test.
Landing Page Stats Lowest bounce rate: The page with a higher percentage of contacts navigating to another tracked page wins the test.
Landing Page Stats Longest dwell time: The page on which the contacts stay for a longer average period of time wins the test.
Once a variant is created, you see an icon next to the name of the parent on your landing page list.
While each variant page has its own page ID number, only the parent appears in the list. To view the variants, click the parent page name and look below the page views graph.
Campaign Studio allows you to create a draft version of a landing page. This feature is particularly useful if you do not want to immediately publish all your changes and want to get it verified first. Once the changes are approved and ready for sending, the draft can be published. There will be only one draft version of the landing page.
Note
To create a draft landing page:
Log in to Campaign Studio.
In the left navigation pane, click Components > Landing Pages.
Select an existing landing page and click Edit.
Click Builder.
Update the content of the landing page and click Close Builder.
Click Save as Draft.
Once you save the landing page as a draft, you can preview the draft and can either publish or discard the changes.
Note
To get access to the drafts feature in landing pages, create a support ticket.
To publish a draft landing page:
Click Draft Preview URL.
If the changes look fine and can be published to the production environment, click Edit.
Click Apply Draft.
To discard the changes, click Discard Draft.