Preference center pages enable your contacts to decide which messages they want to receive, rather than unsubscribing from all communication. This includes preferred channels and timing for how and when contacts receive messages.
Preference centers are landing pages.
To create a preference center page:
Log in to Campaign Studio.
In the left navigation pane, click Components > Landing Pages.
Click New.
In the general options, set Set as preference center page to Yes.
Select the template that you want to use. You can use a default Campaign Studio template. However, custom templates are easier to align with corporate branding.
Select the Builder option.
In the Content section, drag the Preference Center option to the staging area on the left.
Select Configure.
Many of the slot types available on the preference center pages are also standard landing page slots. You can use these slots on the preference center pages and add more content beyond preference options.
The following slots are specific to the preference center:
%channel% that appears in the builder preview. If a
contact is subscribed to a channel, the checkbox will be checked
automatically. Contacts may unsubscribe from a channel by clearing the checkboxes
for channels they prefer not to receive messages on before saving their
preferences. Additionally, contacts can set frequency limits for how many
messages they can receive in a specified time per channel. Finally,
contacts can set a vacation period, during which they can unsubscribe
from all messages. After the vacation period, they can
resubscribe.Click Save.
If you build multiple preference centers with different options or branding, name them appropriately so you can find the right page later.
Complete the following steps to ensure contacts can see your preference center page.
Set the following options to configure your preference center:
Log in to Campaign Studio.
Click the Settings icon on the top right corner.
Click Configuration > Email Settings.
Scroll to the Unsubscribe Settings to set your preference center settings. If the Show contact preference settings option is No, contacts who click the Unsubscribe link in an email see a page with the Unsubscribed confirmation message
Note
Options toggled to No do not display on preference centers even if the preference center includes a slot for the option.
Set the Text for the {unsubscribe_text} token: Change a basic
Unsubscribe link to a personalized message. For example, Update your
contact preferences or Do not want to hear from us anymore? Click here.
Edit between the anchor (<a href=|URL|"> </a>) tags. The URL is a token,
so do not change it. To use custom text on an email, hyperlink the text with
the {unsubscribe_url} token as the link.
Set Unsubscribed and resubscribed confirmation message: If a contact unsubscribes or resubscribes, the message in this field displays on the page after the respective action.
Note
Do not edit the |EMAIL| or |URL| tokens in the <a href>
tag.
Set Show contact preference settings: When set to Yes, the unsubscribe link directs the user to the preference center.
If this option is set to Yes and a contact clicks the unsubscribe link, the contact will see the preference center that is created and configured for the email from which the contact clicked the unsubscribe link. If no preference center is configured for that email, the contact will see a default preference center page. The configuration option for default theme determines the styling of the default preference center page.
Set Show contact segment preferences: Toggle the setting to Yes to enable a contact to change which segments they are part of on the preference center page. Segments display on the preference center page if they are published and public.
Set Show contact frequency preferences: Toggle the setting to Yes to enable an individual to limit the number of marketing messages they receive on each channel from the preference center.
Set Show pause contact preferences: When set to Yes, a contact can disable messages from your Campaign Studio account to their email address for a specified date range. This is not a full unsubscribe. At the end of the date range the messages resume sending to the contact.
Show contact’s categories: If you have categories set for contacts, campaigns, emails, etc., and set this option to Yes, the contact can opt out of the categories they choose from the preference center page.
Show contact’s preferred channel option: If you have multiple channels available in your Campaign Studio account (email, SMS, mobile push, web notifications, etc.), contacts may choose their preferred channel. This can be useful when using the Marketing Messages feature of Campaign Studio.
After creating a preference center, you must attach it to an email.
In the email editor, in the general options section, use the Preference center page menu to choose your preference center. Only landing pages which are configured as preference centers display in the menu. If a preference center is not selected, when a contact clicks unsubscribe they do not see your branded page. Instead, they see either the default preference page or the unsubscribe confirmation.
After you have sent an email, you may change the preference center. When a contact clicks the unsubscribe link from the email, they see the update page. They do not see the page as it displayed when you sent the email they clicked on.
You must include the {unsubscribe_url} or {unsubscribe_text} token in
the email. To use custom text on the link to the preference center page, use
{unsubscribe_url} as the link destination. To fetch the default text set in
Settings > Configuration > Email Settings, which includes the link
to the preference page, use {unsubscribe_text}. Do not use the
{pagelink=ID#} token for preference center pages.
Campaign Studio’s preference center pages support more forms, beyond the actual
preference form constructed with various slots. To add another form, which may
enable a contact to update the information you have on their profile, use the
token {form=ID#}. You can build a form specifically for the landing page,
with the fields you want to enable contacts to update on their own.
Note
If you are adding more forms, you must add them to the page under the preference options and Save Preferences button.
Complete the following steps to test the preference center:
Create a segment with a contact in it.
Clone the email as a segment email.
Send the email with the segment containing the contact as the source segment.
Do not send the email using Send as example.
Click the Unsubscribe link.
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