The Do Not Contact (DNC) report in the category of contact reports helps you to analyze unsubscribes and bounces from your contact list.
Knowing which emails trigger contacts to unsubscribe can help marketers identify improvements in subject lines, content, personalization, and timing of email sends. Identifying bounces helps marketers to keep a clean database and avoid issues with email deliverability.
The DNC report also helps you to maintain a good email reputation. For more information, see Maintaining email reputation.
For more information on creating reports, see Reports.
The primary difference between various reports is the data available for such reports. Columns that are available for the DNC report are:
Note
Contactable records aren’t included in a Do Not Contact report.
You can use any of the column data points as filters as well. Here are the most common use cases:
DNC Reason = DNC Bounced: Bounce data is critical and you can notice trends with domains or recipient servers that may not accept your messages. Popular providers, such as Google or Outlook have documentation available to help email senders reach inboxes on their servers.
Combine this filter with the IP Address column to see if there are IP addresses that reject messages, even across domains. This might be because of a spam protection service, such as Barracuda, filtering your messages before they’re delivered.
DNC Date: Use one or two filters to identify a specific range of time and see how many records were marked as DNC during that time. If you notice a spike in a certain time, you can look for similar DNC comments and identify if there was an issue with a destination server.
For example, in December 2020, there was a Google outage that resulted in millions of emails bouncing. Acquia pulled reports on specific contacts that were affected within the timeframe of the outage with the same DNC comment and quickly reenabled those records for sending.