Email report
Campaign Studio offers two different types of reports for emails. The email
report is a generic report for metrics and information on the email items.
You can use this report to get basic statistics such as open rate, clickthrough
rate. With this report, you can also learn when emails were created or
published, without reviewing individual emails.
For more information on creating reports, see Reports.
Columns
The primary difference between various reports is the data available for
such reports. Columns that are available for the email report are:
- A/B test parent ID: The ID of the parent email that has multiple
test variants. For example, if an email is a test variant (B, C, D) of
another email (A), the parent email ID is displayed in this column. If the
email is not a test variant, the A/B test columns are irrelevant.
- A/B test parent subject: The subject line of the A/B test’s parent
email.
- A/B test read count: The total number of emails read in the A/B test.
- A/B test sent count: The total number of emails sent in the A/B test
- A/B test start date: The date the first variant was created, indicating
the start of the A/B test. This value is populated irrespective of whether an
email is sent or not.
- Bounced: The number of contacts an email was sent to that got hard
bounced.
- Bounced ratio: The percentage of contacts who Campaign Studio attempted
to send the email to but the addresses hard bounced. This is the ratio of
the Bounced value to the number of total sent emails.
- Category ID: The ID number of the category, associated with an email.
- Category name: The name of the category, associated with an email.
- Clicks: The total number of clicks on links in the email. This includes
multiple clicks on the same link and by the same recipient.
- Clicks ratio: The percentage of times a link in the email was clicked
after it was sent. This is the ratio of the Clicks value to the number of
total sent emails. Each click is counted individually. Hence, if a user
clicks the same link in an email twice, Clicks ratio is 200%.
- Created by: The name of the user who created the email.
- Date created: The date and time the email was first saved.
- Date last modified: The date and time the last change was saved in the
email, provided the email was modified since it was first created.
- Description: You can’t add a description to an email. Hence, this column
provides no value and isn’t populated.
- ID: The ID number of the email.
- Is published: A yes or no value that indicates if the email is currently
published when the report was loaded.
- Language: A code indicating the language set for the email. For example,
en indicates that the language is set to English.
- Last modified by: The name of the user who last saved the email,
provided the email was modified since it was first created.
- Name: The internal name of the email.
- Publish down on: The date and time an email is set to be automatically
unpublished at a later date. If the email has already been unpublished and
there is still a past date in the field for automatic unpublishing, the
system displays that date in this column.
- Publish up on: The date and time an email is set to be automatically
published at a later date. If the email has already been published and there
is still a past date in the field for automatic publishing, the system
displays that date in this column.
- Read count: The number of contacts who opened the email. If the tracking
pixel in the email is not loaded, the event won’t be recorded.
- Read ratio: The percentage of times the email was opened after it was
sent. This is the ratio of the Read count value to the total number of
sent emails.
- Revision: The number of times the email was saved. To record a revision,
click Apply or Save & Close. Campaign Studio records revision even if
no changes were made.
- Sent count: The number of times the email was sent. This may be different
from the number of contacts in a segment or campaign. For example,
contacts are deleted or contacts received the same email multiple times.
- Subject: The subject line set for the email.
- Unique clicks: The number of different links clicked in an email. This
doesn’t indicate only the number of recipients who clicked links. A single
recipient can click two separate links in an email and hence, will be tracked
as two unique clicks.
- Unique clicks ratio: The percentage of different links clicked in an
email. This is the ratio of the Unique clicks value to the total number
of sent emails. If an email is sent to a single recipient who clicks two
different links in the email, Unique clicks ratio is 200% irrespective of
how many times each link is clicked.
- Unsubscribed: The number of recipients who unsubscribed using Campaign
Studio’s preference page or one-click unsubscribe, through the
{unsubscribe_url} or {unsubscribe_text} token links.
- Unsubscribed ratio: The percentage of recipients who unsubscribed from
the email. This is the ratio of the Unsubscribed value to the total
number of sent emails.
Filters
You can use any of the column data points as filters as well. Filters aren’t
used in email reports as such reports show basic metrics for each email.
However, here is a common use case for filters that can help you to find
important emails:
- Category or ID: To check the performance of emails in a specific campaign
, you can assign all such emails to a category and filter for that
specific category. You can also add a series of
OR filters with the ID
numbers for the emails in the campaign.
Note
When you set date filters for this report, include the date range for when
the emails you’d like to report on were created. The report uses that date
and not the dates when emails were sent. Within the Campaign Studio user
interface, you can’t view the ratios in this report for emails sent within a
specific date range.
