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Bot mitigation

Bots can mask themselves as legitimate contacts. Campaign Studio blocks the activities that are believed to be bot-related, and does not count page hits and email reads if:

  • A page hit activity occurs within two seconds of an email send activity
  • An email open activity occurs within two seconds of an email send activity
  • The IP is blocked in the instance configuration
  • The user agent is on the Bot User Agents list and marked as “Very common”

This means that page hits and email opens determined to originate from bots are not recorded to the contact activity history, and campaign decisions for these activities are not evaluated as Yes.