Information for: DEVELOPERS   PARTNERS

General Data Protection Regulation (GDPR) in Campaign Studio

Campaign Studio enables users to be GDPR compliant.

Contacts requesting information

Contacts have the right to see what data has been collected about them over time. Acquia recommends creating a standalone form on your website or at the footer of your emails that contacts can fill out to request their information. This form should at least include the following fields:

  • Email address
  • Request to view data collected (Add as a custom Boolean field)
  • Request to be forgotten (Add as a custom Boolean field)

Note

The names of the fields can be changed and customized based on your business.

To build a form, follow the instructions at Forms. Acquia recommends setting up the following actions on the Standalone form:

  • Send form results or Send Email to User to inform team members of the requests
  • Modify Contact’s Segment to push these contacts in a specific GDPR segment

The benefit of adding the contacts into a GDPR segment means they can be reviewed or even communicated with at a later time.

The right to view data collected

To give the data to the contact, use the following steps:

  1. Search for the contact record by name or email address in the Contacts section.
  2. Stay on the Contacts page where the contact’s information is returned in the search results.
  3. In the upper right corner, select the down arrow and then click Export.

All data collected in Campaign Studio exports to a CSV file to your computer.

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The right to be forgotten

Contacts have the right to request their data to be deleted. Campaign Studio allows users to delete contact records manually or through an automated process.

To delete a particular contact record from Campaign Studio and the database, perform the following steps:

Manual deletion

  1. Search for the contact record by name or email address in the Contacts section.
  2. Click contact record who requested the data deletion.
  3. In the upper right corner, select the down arrow and then click Delete.

All data will be deleted about this contact record.

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Automated deletion

  1. Create a segment using a filter with the Request to be deleted field. Add this as a custom Boolean field.
  2. Create a campaign using the segment as the campaign source.
  3. Create an action in the campaign of Delete Contact.

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The campaign detects contacts who have requested deletion of their data (since they’ve been added to the Request to be deleted segment) and then deletes them in bulk.

For more help, contact Acquia support.