GoToWebinar is a platform, using which you can create and deliver online and video conferences to your customers. You can use Campaign Studio forms or campaigns for webinar registration in GoToWebinar and leverage the registration status for specific webinars to run various marketing activities.
By using the GoToWebinar plugin, Campaign Studio can seamlessly sync with
GoToWebinar. Contacts who submit specific Campaign Studio forms can be directly
registered for a webinar hosted on GoToWebinar. Campaign Studio sends such
records and user details to GoToWebinar as Webinar Registrant
. Thus,
Campaign Studio sends accurate information to GoToWebinar, thereby limiting the
amount of time spent on manual imports and record counts validation.
Using the GoToWebinar plugin has two primary phases:
To configure the Campaign Studio client in GoToWebinar:
To configure the GoToWebinar plugin in Campaign Studio:
Sign in to your Campaign Studio account.
Click the Settings icon on the top right corner and select Plugins.
Click the GoToWebinar plugin.
Under the Enabled/Auth section, specify the values for Application Name, Client ID, and Client Secret. You can get the values for Client ID, and Client Secret from the OAuth client configuration page in GoToWebinar. For more information, see Configuring the Campaign Studio client in GoToWebinar.
Copy the value specified in callback URL and paste it into the Redirect URIs field in GoToWebinar’s Oauth client configuration page. For more information, see Configuring the Campaign Studio client in GoToWebinar.
Click the Authorize App option.
This opens a pop-up window to authenticate Campaign Studio with GoToWebinar.
Once authentication is complete, set the Published toggle bar to Yes and click Save & Close.
Note
Once the plugin is configured, you’ll see a new form field type, a new form field action, and a new campaign action and condition.
Contacts may register for a single or multiple webinar(s). For multiple webinars, there’s a specific field on the form where contacts can select which webinars they’d like to register for. Registering contacts for GoToWebinar plugin in Campaign Studio webinars through a Campaign Studio form requires a form action, for either single or multiple registrations.
If you have several GoToWebinar webinars coming up and you’d like contacts to select which webinar they’re registering for, add the GoToWebinar - Upcoming webinars field to your form.
The field options are the same as a standard form field. For more information, see Field Editor.
Once added, the field appears on your form as a picklist. Contacts can select which one of your upcoming webinars they’d like to register for.
In order to successfully complete the registration, you’ll need to add the Register to GoToWebinar Webinar form action. This action is what actually pushes data to GoToWebinar and registers contacts for the webinar(s).
If you have an audience that you’d like to automatically register for a webinar without requiring form submissions, or if you’d like to register someone for a webinar based on other activities or triggers, use this campaign action.
To have triggers in campaigns based on a contact’s status as it relates to a webinar, use this condition type.
For example, you may want to add contacts to a segment once they’ve registered for a webinar. This would be an action on the Yes path from this condition. If they haven’t registered for a webinar, you may want to send a reminder about the webinar. This would follow the No path from this condition.