This is the study guide for the Acquia Certified Campaign Studio Marketing Pro Examination.
This guide explains the exam blueprint, breaks down knowledge domains, and helps you get familiar with the nature of questions asked in the exam. It also provides helpful steps to prepare for the exam and links to further resources for study and preparation.
The following is the key information about the exam:
The purpose of this exam is to validate skills and knowledge of developers, digital marketing professionals, and architects in the area of designing, implementing, and maintaining Marketing Campaigns using Campaign Studio suite of products.
This exam validates a candidate’s ability to:
Newcomer: You are absolutely new to Drupal and Acquia products.
Intermediate: You have Drupal and Cloud Platform development experience but are new to Campaign Studio.
Advanced: You have Drupal, Cloud Platform, and Campaign Studio development experience and wish to get certified.
As a newcomer to the Acquia platform, take the introductory courses on Acquia Academy. This will start you on your journey to certification.
Customers can access these and many other courses for free by self-registering on Acquia Academy at https://customers.acquiaacademy.com. Once they have an account, they can log in to Acquia Academy and review the courses as many times as they like.
Completing the courses may not make you ready to pass the certification exam. You need to have some real-life, practical experience to attempt the exam. For this purpose, we recommend that you gain practical experience by working on at least 2-3 projects utilizing Campaign Studio.
Once you decide to take up the exam, we recommend that you study the domains and topics covered by the exam and their relative weights. You should also perform a self-assessment of your own areas of strengths and weaknesses vis-a-vis the domains and topics detailed in the exam blueprint.
Based on your self-assessment, you may need to gain knowledge and experience in some domains or topics. The best way to learn is by working or experimenting with the tools. Follow the suggestions given for preparation in the Preparation section and refer to the external resources given in the Study Guide section.
At this stage, you should be ready to take the exam. Follow the instructions for registering for an exam.
Note
This exam blueprint includes topics/domains and test objectives to help guide the test taker. They should not be construed as a comprehensive listing of all of the content on this examination.
| Domain | Number of Questions |
|---|---|
| 1.0 Instance Configuration | 4 |
| 2.0 Data Management | 8 |
| 3.0 Content, Components and Channels | 11 |
| 4.0 Campaigns | 4 |
| 5.0 Reporting | 3 |
| 6.0 Campaign Factory | 4 |
| 7.0 Value (Personalization) | 6 |
| TOTAL | 40 |
1.1. Demonstrate knowledge of basic setup requirements for a Campaign Studio instance
2.1. Demonstrate ability to maintain clean lists
2.2. Demonstrate knowledge of data tables
2.3. Demonstrate ability to build segments
3.1. Demonstrate knowledge of assets
3.2. Demonstrate knowledge of forms
3.3. Demonstrate knowledge of landing pages
3.4. Demonstrate ability to build effective & deliverable emails
3.5. Demonstrate knowledge of other channels usable with Campaign Studio
4.1. Demonstrate knowledge of campaign strategy
5.1. Demonstrate knowledge of basic reporting capabilities
6.1. Demonstrate ability to manage multiple Campaign Studio instances
6.2. Demonstrate understanding of Campaign Factory’s value
7.1. Demonstrate understanding of Campaign Studio’s personalization capabilities
7.2. Demonstrate understanding of the value of marketing automation
7.3. Demonstrate knowledge of dynamic web content
Experienced developers will likely know their weaknesses more than they know their strengths. You might have judged your own skill levels while reading through the exam domains listed above. It is quite natural for you to be more experienced and proficient in one domain than another. Also, within a domain, it is likely that you have hands-on experience with some topics but have never touched other areas within the same domain.
We suggest you perform a skills and expertise self-analysis with respect to the domains and topics listed in the blueprint. The blueprint lists test objectives (topics) for each domain. Rank your skills on a scale of 0 to 10 against each test objective (0 for absolutely zero knowledge or exposure and 10 for complete mastery).
You may use the following table to carry out your evaluation.
| Domain | Topic | Your Score (1-10) |
|---|---|---|
| 1 | Instance Configuration | |
| 1.1 | Demonstrate knowledge of basic setup requirements for a Campaign Studio instance | |
| 2 | Data Management | |
| 2.1 | Demonstrate ability to maintain clean lists | |
| 2.2 | Demonstrate knowledge of data tables | |
| 2.3 | Demonstrate ability to build segments | |
| 3 | Content, Components and Channels | |
| 3.1 | Demonstrate knowledge of assets | |
| 3.2 | Demonstrate knowledge of forms | |
| 3.3 | Demonstrate knowledge of landing pages | |
| 3.4 | Demonstrate ability to build effective & deliverable emails | |
| 3.5 | Demonstrate knowledge of other channels usable with Campaign Studio | |
| 4 | Campaigns | |
| 4.1 | Demonstrate knowledge of campaign strategy | |
| 5 | Reporting | |
| 5.1 | Demonstrate knowledge of basic reporting capabilities | |
| 6 | Campaign Factory | |
| 6.1 | Demonstrate ability to manage multiple Campaign Studio instances | |
| 6.2 | Demonstrate understanding of Campaign Factory’s value | |
| 7 | Value (Personalization) | |
| 7.1 | Demonstrate understanding of Campaign Studio’s personalization capabilities | |
| 7.2 | Demonstrate understanding of the value of marketing automation | |
| 7.3 | Demonstrate knowledge of dynamic web content |
Once you have a list of topics for which you need preparation, you will possibly face two challenges:
Customers and Partners can self-register on the appropriate branch of Acquia Academy and take courses in the relevant domain to refresh their knowledge.
Available courses include:
A list of online resources and documentation for each learning domain appears in the Study Guide section.
Take advantage of Acquia Tutorials to gain practical experience for this exam:
1.1 Demonstrate knowledge of basic setup requirements for a Campaign Studio instance
| Title | Link |
|---|---|
| Campaign Studio settings | Settings |
2.1 Demonstrate ability to maintain clean lists
| Title | Link |
|---|---|
| Contact management | Contact management |
| Maintaining a clean contact list | Maintaining a clean contact list |
2.2 Demonstrate knowledge of data tables
| Title | Link |
|---|---|
| Campaign Studio contacts | Contacts |
| Campaign Studio companies | Companies |
| Campaign Studio custom objects | Custom objects |
2.3 Demonstrate ability to build segments
| Title | Link |
|---|---|
| Campaign Studio segments | Segments |
3.1 Demonstrate knowledge of assets
| Title | Link |
|---|---|
| Campaign Studio assets | Assets |
3.2 Demonstrate knowledge of forms
| Title | Link |
|---|---|
| Campaign Studio forms | Forms |
3.3 Demonstrate knowledge of landing pages
| Title | Link |
|---|---|
| Campaign Studio landing pages | Landing Pages |
3.4 Demonstrate ability to build effective & deliverable emails
| Title | Link |
|---|---|
| Campaign Studio emails | Emails |
3.5 Demonstrate knowledge of other channels usable with Campaign Studio
| Title | Link |
|---|---|
| Campaign Studio channels | Channels |
4.1 Demonstrate knowledge of campaign strategy
| Title | Link |
|---|---|
| Campaign Studio campaigns | Campaigns |
5.1 Demonstrate knowledge of basic reporting capabilities
| Title | Link |
|---|---|
| Campaign Studio reports | Reports |
6.1 Demonstrate ability to manage multiple Campaign Studio instances
| Title | Link |
|---|---|
| Accounts and instances | Accounts and instances |
6.2 Demonstrate understanding of Campaign Factory’s value
| Title | Link |
|---|---|
| Campaign Factory | Campaign Factory |
7.1 Demonstrate understanding of Campaign Studio’s personalization capabilities
| Title | Link |
|---|---|
| Campaign Studio global tokens | Global tokens |
| Campaign Studio localization and translation | Localization and language translation |
7.2 Demonstrate understanding of the value of marketing automation
| Title | Link |
|---|---|
| Campaign Studio campaigns | Campaigns |
| Campaign Studio channels | Channels |
| Campaign Studio segments | Segments |
7.3 Demonstrate knowledge of dynamic web content
| Title | Link |
|---|---|
| Campaign Studio dynamic web content | Dynamic web content |
| Campaign Studio dynamic content in emails | Dynamic Content block |
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