Information for: DEVELOPERS   PARTNERS

Acquia Certified Campaign Studio Marketing Pro

This is the study guide for Acquia Certified Campaign Studio Marketing Pro Examination.

In this guide, we’ll explain the exam blueprint, break down the knowledge domains, and help you get familiar with the nature of questions asked in the exam.

You’ll find helpful steps to prepare for the exam as well as links to further resources for study and preparation.

About the Exam

The following is the key information about the exam:

  • Exam Name: Acquia Certified Campaign Studio Marketing Pro
  • Exam Duration: 60 minutes
  • Exam length: 40 questions
  • Pass/Fail mark: 65%

The purpose of this exam is to validate skills and knowledge of developers, digital marketing professionals, and architects in the area of designing, implementing, and maintaining Marketing Campaigns using Acquia Campaign Studio suite of products.

This exam validates a candidate’s ability to:

  • Understand the features and functionality provided by the Acquia Campaign Studio suite of products
  • Install and configure the Acquia Campaign Studio environment on new or existing websites
  • Configure, run, and manage marketing campaigns using Acquia Campaign Studio

Steps to Certification

Newcomer: You are absolutely new to Drupal and Acquia products.

Intermediate: You have Drupal and Acquia Cloud development experience, but are new to Acquia Personalization.

Advanced: You have Drupal, Acquia Cloud, and Acquia Personalization development experience, and wish to get certified.

Take Acquia Academy Product Introduction Courses

As a newcomer to the Acquia platform, take the introductory courses on Acquia Academy. This will start you on your journey to certification.

  • Acquia Personalization Onboarding Overview
  • Creating Personalized Experiences with Acquia Personalization
  • Acquia Personalization Developer Kickstart
  • Theming with Acquia Personalization

Acquia customers can access these and other courses for free by self-registering at https://customers.acquiaacademy.com. Once you have an account, you can log in at https://www.acquiaacademy.com and review them as many times as you like. Many Acquia Academy courses are available.

Gain Practical Experience

Completing the courses may not make you ready to pass the certification exam. You need to have some real-life, practical experience to attempt the exam. For this purpose, we recommend that you gain practical experience by working on at least 2-3 projects utilizing Acquia Personalization.

Perform Self Assessment

Once you decide to take up the exam, we recommend that you study the domains and topics covered by the exam and their relative weights. You should also perform a Self Assessment of your own areas of strengths and weaknesses vis-a-vis the domains and topics detailed in the exam blueprint. This is a recommended starting point for experienced Drupal 8 Developers.

Use Labs and Study Guide

Based on your self assessment, you may need to gain knowledge and experience in some domains or topics. The best way to learn is by working or experimenting with the tools. Follow the suggestions given for preparation in the Preparation section and refer to the external resources given in the Study Guide section.

Appear for the Exam

At this stage, you should be ready to take the exam. Follow this link to register for the exam. You may choose from an online proctored or an onsite proctored exam delivery option.

Exam Domains

Note

This exam blueprint includes topics/domains and test objectives to help guide the test taker. They should not be construed as a comprehensive listing of all of the content on this examination.

Domain % of Questions
1.0 Fundamental Personalization Concepts 10%
2.0 Installation and Initial Configuration 20%
3.0 Profile Manager / Campaign Builder 50%
4.0 Experience Builder / Visual Editor 20%
TOTAL 100%
Domain Number of Questions
1.0 Instance Configuration 4
2.0 Data Management 8
3.0 Content, Components and Channels 11
4.0 Campaigns 4
5.0 Reporting 3
6.0 Campaign Factory 4
7.0 Value (Personalization) 6
TOTAL 40

Content

Domain 1.0 Instance Configuration

1.1 - Demonstrate knowledge of basic setup requirements for a Campaign Studio instance

Domain 2.0 Data Management

2.1 - Demonstrate ability to maintain clean lists

2.2 - Demonstrate knowledge of data tables

2.3 - Demonstrate ability to build segments

Domain 3.0 Content, Components and Channels

3.1 - Demonstrate knowledge of assets

3.2 - Demonstrate knowledge of forms

3.3 - Demonstrate knowledge of landing pages

3.4 - Demonstrate ability to build effective & deliverable emails

3.5 - Demonstrate knowledge of other channels usable with Campaign Studio

Domain 4.0 Campaigns

4.1 - Demonstrate knowledge of campaign strategy

Domain 5.0 Reporting

5.1 - Demonstrate knowledge of basic reporting capabilities

Domain 6.0 Campaign Factory

6.1 - Demonstrate ability to manage multiple Campaign Studio instances

6.2 - Demonstrate understanding of Campaign Factory’s value

Domain 7.0 Value (Personalization)

7.1 - Demonstrate understanding of Campaign Studio’s personalization capabilities

7.2 - Demonstrate understanding of the value of marketing automation

7.3 - Demonstrate knowledge of dynamic web content

Self Assessment

Experienced developers will likely know their weaknesses more than they know their strengths. You might have judged your own skill levels while reading through the exam domains listed above. It is quite natural for you to be more experienced and proficient in one domain than another. Also, within a domain, it is likely that you have hands-on experience with some topics but have never touched other areas within the same domain.

How to Use Self Assessment

We suggest you perform a skills and expertise self-analysis with respect to the domains and topics listed in the blueprint. The blueprint lists test objectives (topics) for each domain. Rank your skills on a scale of 0 to 10 against each test objective (0 for absolutely zero knowledge or exposure and 10 for complete mastery).

  • Topics with 8+ score are your strengths.
  • Topics with a score of 5 to 7 will need some preparation.
  • The ones below 5 may require a lot of preparation, or guided instruction.

You may use the following table to carry out your evaluation.

Acquia Certified Campaign Studio Marketing Pro Self-Assessment Table

Domain Topic Your Score (1-10)
1 Instance Configuration

1.1 Demonstrate knowledge of basic setup requirements for a Campaign Studio instance

2 Data Management

2.1 Demonstrate ability to maintain clean lists

2.2 Demonstrate knowledge of data tables

2.3 Demonstrate ability to build segments

3 Content, Components and Channels

3.1 Demonstrate knowledge of assets

3.2 Demonstrate knowledge of forms

3.3 Demonstrate knowledge of landing pages

3.4 Demonstrate ability to build effective & deliverable emails

3.5 Demonstrate knowledge of other channels usable with Campaign Studio

4 Campaigns

4.1 Demonstrate knowledge of campaign strategy

5 Reporting

5.1 Demonstrate knowledge of basic reporting capabilities

6 Campaign Factory

6.1 Demonstrate ability to manage multiple Campaign Studio instances

6.2 Demonstrate understanding of Campaign Factory’s value

7 Value (Personalization)

7.1 Demonstrate understanding of Campaign Studio’s personalization capabilities

7.2 Demonstrate understanding of the value of marketing automation

7.3 Demonstrate knowledge of dynamic web content

Preparation

Once you have a list of topics for which you need preparation, you will possibly face two challenges:

  1. Find and study documentation and knowledge resources for the topics.
  2. Find enough practical case studies covering the topics.

Knowledge Resources

Customers and Partners can self-register on the appropriate branch of Acquia Academy. If you have an account, you can login directly to Acquia Academy. Take courses in the relevant domain to refresh your knowledge. Available courses include:

We have also made a list of online resources and documentation for each learning domain in the Study Guide section.

Study Guide

Domain 1.0 Fundamental Personalization Concepts

1.1 - Demonstrate understanding of fundamental concepts of website personalization

Title Link
Using campaigns in Acquia Personalization https://docs.acquia.com/lift/personalize/campaigns/
Creating and managing segments https://docs.acquia.com/lift/personalize/segment/
Creating and managing events https://docs.acquia.com/lift/profile-mgr/event/ (see also Goals)
Creating and managing goals https://docs.acquia.com/lift/personalize/goals/
Creating personalized slots https://docs.acquia.com/lift/personalize/campaigns/building-experiences/creating-slots/
Acquia Personalization Glossary https://docs.acquia.com/lift/glossary/

1.2 - Demonstrate understanding of benefits and limitations of personalization

Title Link
Personalize Drupal with Acquia Personalization https://www.acquia.com/blog/better-together-how-acquia-and-drupal-take-personalization-next-level
Acquia’s Approach to Personalization https://dev.acquia.com/blog/acquias-approach-personalization

Domain 2.0 Installation and initial Configuration

2.1 - Demonstrate ability to install Content Hub and ensure content readiness for personalization

Title Link
Installing Content Hub https://docs.acquia.com/contenthub/install/
Sharing content (Content Hub 1.x) https://docs.acquia.com/contenthub/sharing/
Discovering content (Content Hub 1.x) https://docs.acquia.com/contenthub/discover/

2.2 - Demonstrate ability to install Personalization and setup data collection

Title Link
Installing Acquia Personalization https://docs.acquia.com/lift/install/

2.3 - Demonstrate understanding of architectural considerations for third party integrations

Title Link
Using connectors for Acquia Personalization https://docs.acquia.com/lift/connectors/
Using the Acquia Personalization APIs https://docs.acquia.com/lift/api/

Domain 3.0 Profile Manager / Campaign Builder

3.1 - Demonstrate ability to collect data and define Goals

Title Link
Creating and managing goals https://docs.acquia.com/lift/personalize/goals/

3.2 - Demonstrate ability to understand and use Profile data (People tab)

Title Link
Examining visitor information https://docs.acquia.com/lift/personalize/person/

3.3 - Demonstrate ability to define and use Segments

Title Link
Creating and managing segments https://docs.acquia.com/lift/personalize/segment/

3.4 - Demonstrate ability to configure and manage Campaigns

Title Link
Using campaigns in Personalization https://docs.acquia.com/lift/personalize/campaigns/

3.5 - Demonstrate understanding of Analytics provided by Acquia Personalization (Analyze)

Title Link
Using reports and dashboards in Profile Manager https://docs.acquia.com/lift/profile-mgr/analytics/dashboards/

3.6 - Demonstrate ability to configure Acquia Personalization (Configure tab)

Title Link
Configuring personalization settings https://docs.acquia.com/lift/personalize/data-mapping/
Connecting Content Hub https://docs.acquia.com/lift/personalize/content-hub/

Domain 4.0 Experience Builder / Visual Editor

4.1 - Demonstrate ability to configure Slots

Title Link
Creating slots in Experience Builder https://docs.acquia.com/lift/personalize/slots/

4.2 - Demonstrate ability to define Rules

Title Link
Creating rules in Acquia Personalization https://docs.acquia.com/lift/personalize/rule/