Information for: DEVELOPERS   PARTNERS   SUPPORT

Acquia Certified Personalization Marketing Pro

This is the study guide for the Acquia Certified Personalization Marketing Pro Examination.

In this guide, we’ll explain the exam blueprint, break down the knowledge domains, and help you get familiar with the nature of questions asked in the exam.

You’ll find helpful steps to prepare for the exam as well as links to further resources for study and preparation.

About the Exam

The following is the key information about the exam:

  • Exam Name: Acquia Certified Personalization Marketing Pro
  • Exam Duration: 60 minutes
  • Exam length: 40 questions
  • Pass/Fail mark: 65%

The purpose of this exam is to validate skills and knowledge of digital marketing professionals and architects in the area of designing, implementing, and maintaining personalization campaigns using Acquia Personalization.

This exam validates a candidate’s ability to:

  • Leverage features provided by Acquia Personalization to the field of marketing technology
  • Rethink and support dozens of personalized A/B, targeted, content recommendations, and mixed campaigns

Steps to Certification

Newcomer: You are absolutely new to Drupal and Acquia products.

Intermediate: You have applied Drupal experience but are new to Acquia Personalization.

Advanced: You have applied Acquia Personalization experience in addition to Drupal experience, and wish to get certified.

Take Acquia Academy Product Courses

All skill levels are encouraged to leverage the courses within the Acquia Personalization learning plan. Learning plans are the best guide to move learners in a curated and chronological order toward certification.

Acquia customers can access these and other courses for free by self-registering at https://customers.acquiaacademy.com. All other audiences please visit https://docs.acquia.com/academy for registration instructions. Once you have an account, you can log in at https://www.acquiaacademy.com and review them as many times as you like.

Gain Practical Experience

Completing these courses alone will not prepare you to pass the certification exam. You need to have real-life, practical experience to attempt the exam. For this purpose, we recommend that you gain practical experience by launching and optimizing campaigns for at least 6 iterations with reporting and involvement alongside your company stakeholders.

Perform Self Assessment

Once you decide to take the exam, we recommend that you study the domains and topics covered by the exam and their relative weights. You should also perform a Self Assessment of your own areas of strength and weakness against the domains and topics detailed in the exam blueprint. This is a recommended starting point for experienced Personalization users.

Use Labs and Study Guide

Based on your self assessment, you may need to gain knowledge and experience in some domains or topics. The best way to learn is by working or experimenting with the tools. Follow the suggestions given for preparation in the Preparation section and refer to the external resources given in the Study Guide section.

Appear for the exam

At this stage, you should be ready to take the exam. For instructions about registering for the exam, see Exam Registration.

Exam Domains

Note

This exam blueprint includes topics/domains and test objectives to help guide the test taker. They should not be construed as a comprehensive listing of all of the content on this examination.

Domain % of Questions
1.0 Personalization Fundamentals 5%
2.0 Strategy Development 20%
3.0 Data Collection 30%
4.0 Personalizing 30%
5.0 Analytics and Optimizing 15%
TOTAL 100%

Content

Domain 1.0: Fundamental Personalization Concepts

1.1. Demonstrate understanding of fundamental concepts of website personalization

1.2. Demonstrate understanding of benefits and limitations of personalization

Domain 2.0: Strategy Development

2.1 Demonstrate ability to prepare appropriate campaign strategies ensuring readiness for personalization

2.2 Demonstrate ability to identify and build use cases for personalization

2.3 Demonstrate ability to build organizational understanding for personalization

Domain 3.0: Data Collection

3.1 Demonstrate ability to collect data and define Goals

3.2 Demonstrate ability to understand and use Profile data (People tab)

3.3 Demonstrate ability to define and use Segments

3.4 Demonstrate understanding of customer events (Google tag manager, inc.)

3.5 Demonstrate understanding of mapping and leveraging taxonomies

3.6 Demonstrate ability to configure Personalization (Configure tab) - Management & Permissions

Domain 4.0: Personalizing

4.1 Demonstrate ability to configure Slots

4.2 Demonstrate ability to define Rules

4.3 Demonstrate ability to create content for personalization

4.4 Demonstrate ability to configure and manage campaigns (all 4 types)

Domain 5.0: Analytics and Optimizing

5.1 Demonstrate understanding of analytics provided by Personalization (Analyze tab)

5.2 Demonstrate ability to continuously adjust campaigns to optimize and better results

Self-Assessment

Experienced marketing professionals will likely know their weaknesses more than they know their strengths while reading through the exam domains. It is quite natural for you to be more experienced and proficient in one domain than another. Also, within a domain, it is likely that you have hands-on experience with some topics but have never touched other areas within the same domain.

How to Use Self Assessment

We suggest you perform a skills and expertise self-analysis with respect to the domains and topics listed in the blueprint. The blueprint lists test objectives (topics) for each domain. Rank your skills on a scale of 0 to 10 against each test objective (0 for absolutely zero knowledge or exposure and 10 for complete mastery).

  • Topics with a score of 8+ are your strengths.
  • Topics with a score of 5 to 7 will need some preparation.
  • Topics with a score below 5 may require a lot of preparation, or guided instruction.

You may use the following table to carry out your evaluation.

Acquia Certified Personalization Marketing Pro Self-Assessment Table

Domain Topic Your Score (1-10)
1 Fundamental Personalization Concepts

1.1 Demonstrate understanding of fundamental concepts of website personalization

1.2 Demonstrate understanding of benefits and limitations of personalization

2 Strategy Development

2.1 Demonstrate ability to prepare appropriate campaign strategies ensuring readiness for personalization

2.2 Demonstrate ability to identify and build use cases for personalization

2.3 Demonstrate ability to build organizational understanding for personalization

3 Data Collection

3.1 Demonstrate ability to collect data and define Goals

3.2 Demonstrate ability to understand and use Profile data (People tab)

3.3 Demonstrate ability to define and use Segments

3.4 Demonstrate understanding of custom events (Google tag manager, inc.)

3.5 Demonstrate understanding of mapping and leveraging taxonomies

3.6 Demonstrate ability to configure Personalization (Configure tab) - Management & Permissions

4 Personalizing

4.1 Demonstrate ability to configure Slots

4.2 Demonstrate ability to define Rules

4.3 Demonstrate ability to create content for personalization

4.4 Demonstrate ability to configure and manage campaigns (all 4 types)

5 Analytics and Optimizing

5.1 Demonstrate understanding of Analytics provided by Personalization (Analyze tab)

5.2 Demonstrate ability to continuously adjust campaigns to optimize and better results

Preparation

Once you have a list of topics you need to review, you will possibly face two challenges:

  1. Find and study documentation and knowledge resources for the topics.
  2. Find enough practical case studies covering the topics.

Knowledge Resources

Customers and Partners can self-register on the appropriate branch of Acquia Academy and take courses in the relevant domain to refresh their knowledge.

Available courses include:

We have also made a list of online resources and documentation for each learning domain in the Study Guide section.

Study Guide

Domain 1.0: Fundamental Personalization Concepts

1.1 Demonstrate understanding of fundamental concepts of website personalization

Topic Link
Using campaigns in Acquia Personalization https://docs.acquia.com/personalization/personalize/campaigns/
Creating and managing segments https://docs.acquia.com/personalization/personalize/segment/
Creating and managing events https://docs.acquia.com/personalization/profile-mgr/event/ (see also Goals)
Creating and managing goals https://docs.acquia.com/personalization/personalize/goals/
Creating personalized slots https://docs.acquia.com/personalization/personalize/campaigns/building-experiences/creating-slots/
Acquia Personalization Glossary https://docs.acquia.com/personalization/glossary/

1.2 Demonstrate understanding of benefits and limitations of personalization

Topic Link
Personalize Drupal with Acquia Personalization https://www.acquia.com/blog/better-together-how-acquia-and-drupal-take-personalization-next-level
Acquia’s approach to Personalization https://dev.acquia.com/blog/acquias-approach-personalization

Domain 2.0: Strategy Development

2.1 Demonstrate ability to prepare appropriate campaign strategies ensuring readiness for personalization

Title Link
Segment examples https://docs.acquia.com/personalization/personalize/segment/examples/
Understanding content tagging with Personalization https://docs.acquia.com/personalization/personalize/segment/tagging/
Viewing a visitor’s profile summary https://docs.acquia.com/personalization/personalize/person/profile/

2.2 Demonstrate ability to identify and build use cases for personalization

Title Link
Planning for Successful Personalizations https://www.acquiaacademy.com/lms/index.php?r=course/deeplink&course_id=388&hash=ca565ea54c8bf98c1bc597f738e2d250ea86a9bb&generated_by=13030

2.3 Demonstrate understanding to build organizational understanding for personalization

Title Link
Using reports and dashboards in Personalization https://docs.acquia.com/personalization/profile-mgr/analytics/dashboards/
Touches by UTM content detail report https://docs.acquia.com/personalization/profile-mgr/analytics/dashboards/touches-by-utm-content/
Creating a new campaign https://docs.acquia.com/personalization/personalize/campaigns/creating-campaigns/

Domain 3.0: Profile Manager / Campaign Builder

3.1 Demonstrate ability to collect data and define goals

Title Link
Creating and managing goals https://docs.acquia.com/personalization/personalize/goals/

3.2 Demonstrate ability to understand and use Profile data (People tab)

Title Link
Examining visitor information https://docs.acquia.com/personalization/personalize/person/

3.3 Demonstrate ability to define and use segments

Title Link
Creating and managing segments https://docs.acquia.com/personalization/personalize/segment/

3.4 Demonstrate understanding of custom events (including Google tag manager)

Title Link
Using column meta data https://docs.acquia.com/personalization/profile-mgr/admin/column-meta-data/
Collect campaign data with custom URLs https://support.google.com/analytics/answer/1033863

3.5 Demonstrate understanding of mapping and leveraging taxonomies

Title Link
Understanding content tagging with Personalization https://docs.acquia.com/personalization/personalize/segment/tagging/

3.6 Demonstrate ability to configure Personalization (Configure tab) - Management & Permissions

Title Link
Configuring personalization settings https://docs.acquia.com/personalization/personalize/data-mapping/

Domain 4.0: Personalizing

4.1 Demonstrate ability to configure Slots

Title Link
Creating slots in Experience Builder https://docs.acquia.com/personalization/personalize/slots/

4.2 Demonstrate ability to define Rules

Title Link
Creating rules in Acquia Personalization https://docs.acquia.com/personalization/personalize/rule/

4.3 Demonstrate ability to create content for personalization

Title Link
Acquia Personalization Onboarding: Overview https://www.acquiaacademy.com/lms/index.php?r=course/deeplink&course_id=34&hash=e2a6b1f1625ab00adaef6b2482a1e64128fbe067&generated_by=13030

4.4 Demonstrate ability to configure and manage campaigns (all 4 types)

Title Link
Using campaigns in Personalization https://docs.acquia.com/personalization/personalize/campaigns/
Creating a new campaign https://docs.acquia.com/personalization/personalize/campaigns/creating-campaigns/
Editing a campaign https://docs.acquia.com/personalization/personalize/campaigns/editing-campaigns/#lift-editing-campaign

Domain 5.0: Analytics and Optimizing

5.1 Demonstrate understanding of Analytics provided by Personalization (Analyze tab)

Title Link
Viewing reports in Personalization https://docs.acquia.com/personalization/profile-mgr/analytics/dashboards/details/

5.2 Demonstrate ability to continuously adjust campaigns to optimize and better results

Title Link
Creating a new campaign https://docs.acquia.com/personalization/personalize/campaigns/creating-campaigns/