SEO and social publishing metadata with Content Hub

If your purpose for using Content Hub is syndicating blog or editorial content, you’ll want to use the Metatag module in order to maintain the Search Engine Optimization (SEO) of both original and syndicated content. Metatag can help preserve canonical data across the platforms.

The Metatag module

If you use Content Hub to syndicate blog content, you’ll want the metadata on your syndicated content to indicate the original source (canonical URL) to preserve SEO. Installing the Metatag module on both publishing and spoke sites allows metadata from the pushing site to be transferred to the hub and then to the spoke sites.

It is essential to set canonical URL in the Metatag module. This will enable your syndicated content to maintain its original source information.

There are options to vary deployment and Metatag module settings on spoke websites for more complex architectures.

Preventing evaluation of tokens

Content Hub provides the ability to blacklist tokens when there are properties that you do not want submitted to the publishing hub.

As an administrator, complete the following steps:

  1. Navigate to Configuration > Acquia Content Hub Connector > Settings.
  2. In the Properties List field, enter the tokens you want to exclude. Each token must be on a separate line.
  3. Click Save configuration when finished.

Social metadata with Content Hub and the Metatag module

Users interested in good social metadata can use the Metatag module to create more efficient workflows. Using the module allows the publishing website to invest additional effort in social media display by editing Open Graph and Twitter Cards metadata in the publishing website, which adds value to syndicating websites.

Spoke websites and the Metatag module

There are options to vary deployment and Metatag module settings on spoke websites for more complex architectures through token overrides.

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