Customer Data Platform

Customer Data Platform is a customer data platform (CDP) for enterprise brands that helps companies increase their revenue and profitability by using machine learning to drive customer lifetime value, return visits, loyalty, time to convert, and more.

Use Customer Data Platform to gain the following benefits for your company:

  • Gain a single view of the customer: Our Identity Resolution Engine cleans, de-duplicates, stitches, and enriches data from all sources to create a unified customer record used for analysis and campaigns, which can then be accessed through a user interface or an API.
  • Reveal customer insights: Gain key insights through fully configurable visual dashboards and reports. You can also create custom reports to examine the data that drives your business. Direct data query access and data sharing capabilities (which support external BI tools) are also available for a organization-accessible understanding of your customers.
  • Activate data across engagement channels: Orchestrate messages and offers in real-time across all communications channels, including email, SMS/push, and direct mail. Coordination can extend to customer experience systems (such as website personalization engines and customer service and support systems).
  • Use machine learning to generate insights at scale: Customer Data Platform enables marketers to individually segment customers at any audience scale. Machine learning is configurable to allow for both custom and pre-configured models, such as likelihood to buy, likelihood to engage and next best offer.
For more information on Customer Data Platform, see the product information page, or sign in to Acquia Academy and access the E-learning material.