Customer attributes are filters directly associated with your customer’s name, address, age, birth month, and gender. Customer Data Platform (CDP) receives and integrates data from source systems, and then cleanses and populates it as customer attributes to enhance audience refinement.
The following table lists the customer attributes:
Name | Description |
|---|---|
Address Type - Residential or Business | Specifies whether the address is a business address or a residential address. Parcel delivery to residential addresses is more expensive than to business addresses. You can use the return value of this function to filter out the address, or determine the best carrier for the delivery. This is applicable to the United States only. The following are the values:
|
Address Certified | Specifies whether the address is certified by the CDP Data Quality Engine. It provides transparency by showing how CDP uses the USPS Coding Accuracy Support System (CASS) to certify addresses. This certification reinforces the accuracy of any addresses processed by the filter. The field adds more reliability of physical addresses as compared to the default addresses. The following are the values:
|
DPV Confirmed | Specifies whether the address is Delivery Point Validation-confirmed. CDP gets the DPV confirmation for US addresses from USPS. The following are the values:
|
Age | Specifies the age of the customers. CDP receives this data from the standard customer feed. |
Behavior-based cluster | Specifies the behavior-based cluster signifies the cluster to which the
customers belong. This is a part of the machine learning models based on
past behavior. The default value is
|
Birth month | Specifies the birth month of the customer. CDP receives this data from the standard customer feed in numeric values. The following are the values:
|
Birth year | Specifies the birth year of the customer. CDP receives this data from the
standard customer feed. For example, |
City | Specifies the city where the customer lives. CDP receives this data from
the standard customer feed. The default value is |
Closest store | Specifies the closest store to your customer. The default value is
|
Country | Specifies the country where the customers live. CDP receives this data
from the standard customer feed. The default value is |
Distance to closest store | Specifies the distance, in miles, between the customer and the store
closest to where they live. This filter is only available for US, Canada
and UK addresses. For example, |
Distance to closest store - Group | This is the same as Distance to closest store, grouped into ranges
for ease of use. The default value is |
Distance to a store | Specifies the distance to a store for a customer living within [N] miles of store [ABC]. For example, select all customers with distance to store [San Francisco store] is less than [20] miles. You can use this information to send them an email about an event going on in a specific store. The following are the limitations:
|
Email domain | Specifies the domain of the customer’s email address. The default value
is
|
Email status | Specifies the validity of the email address of your customer. The following are the values:
|
Gender | Specifies the gender of the customer. CDP receives this data from the
standard customer feed or Data Hygiene. The
default value is
|
Customer Status | Specifies whether a customer is a buyer or non-buyer. Customers who have ever made a purchase are considered buyers. The following are the values:
|
State | Specifies the state in which the customer lives. The default
value is |
Zip Code | Specifies the zip code in which the customer lives. The default
value is |
NCOA - Last Check Date | Specifies the date on which the record was last processed through National Change of Address (NCOA). |
NCOA - Move Type | Specifies the type of move that is registered with the USPS NCOA database. The following are the values:
|
NCOA - Move Date | Specifies the date at which the move is registered with the USPS NCOA
database. The format is |
NCOA - Match flag | Specifies the NCOA processing returns this match flag. The following are the values:
|