The following table lists the customer preferences that you use to refine your audience based on email campaigns opt-out, primary brand, direct mail, and others.
Name | Description |
|---|---|
Call Opt-out | You can select the customers that are opted-in or opted-out of your call campaigns. The following are the values:
|
Direct Mail Opt-out | You can select the customers that are opt-in or opt-out of your direct mail campaigns. The following are the values:
|
Email Opt-out | You can select the customers that are opted-in or opted-out of your email campaigns. The following are the values:
|
Primary brand | The brand that the customers have purchased the most in their entire
lifetime. The default value is |
Primary device type | The device that the customers have used the most for purchases in their
entire lifetime. The default value is |
Primary Physical Store | The store through which the customers have made the most of the
purchases in their entire lifetime. The default value is |
Primary Physical Store ID | The unique identifier of the physical store at which the customers have
made most of the purchases in their entire lifetime. The default
value is |
Primary Sales Channel | The organization through which the customers have made most of the
purchases in their entire lifetime. The default value is
|
Text Opt-out | You can select the customers that are opted-in or opted-out of your text or SMS campaigns. The following are the values:
|