Acquia CDP

Email activity in CDP campaigns

The following table lists the email activity that you use to refine your audience based on last email opened or clicked, email sent count in the last 30 days, and others.

Name

Description

Email Last Click Date

The date when the customers last clicked an email sent from a campaign.

Email Last Open Date

The date when the customers last opened one of the email campaigns.

Email Last Send Date

The date of the last email that you sent to the customers.

Email Click Count - 31-60 Days

The number of clicks on email campaign links between the last 31 and 60 days.

Email Click Count - 31-60 Days - Group

The number of clicks on email campaign links between the last 31 and 60 days, grouped into buckets for easier use. For example, 1, 2, 10, or 10+.

Email Click Count - Last 30 Days

The number of clicks on email campaign links in the last 30 days.

Email Click Count - Last 30 Days - Group

The number of clicks on email campaign links in the last 30 days, grouped into buckets for easier use. For example, 1, 2, 10, or 10+.

Email Open Count - Last 30 Days

The number of emails opened by the customers in the last 30 days.

Email Open Count - 31-60 Days

The number of emails opened by the customers between the last 31 and 60 days.

Email Open Count - Last 30 Days - Group

The number of emails opened by the customers in the last 30 days, grouped into buckets for easier use.

Email Open Count - 31-60 Days - Group

The number of emails opened by the customers between the last 31 and 60 days, grouped into buckets for easier use.

Email Sent Count - 31-60 Days

The number of emails sent to the customers in the last 31 and 60 days.

Email Sent Count - 31-60 Days - Group

The number of emails sent to the customers between the last 31 and 60 days, grouped into buckets for easier use.

Email Sent Count - Last 30 Days

The number of emails sent to the customers in the last 30 days.

Email Sent Count - Last 30 Days - Group

The number of emails sent to the customers in the last 30 days, grouped into buckets for easier use.

EU Extensions who performed the email event

The number of email events the customers have performed.