The following table lists the event activity that you use to refine your audience based on email click, sms click, push click, browsed, app open, and others:
Name | Description |
|---|---|
Performed a number of events | Customers who executed a specific interaction for a specific number of times in a time frame. The following are the values:
|
Performed an event | Customers who executed a specific interaction that is not a transaction in a specified time frame. For example, opened or clicked an email, browsed any product, the customers were sent any direct mail piece, or any other custom interaction that is not a transaction in a specified time frame. The following are the values:
|
Performed an event with a marketing campaign | Customers who interacted with a specific marketing campaign. You must select an event for the marketing campaign rule. Then you must add the refinement from the Campaigns refinement section. For example, the customers were sent a direct mail piece and opened or clicked an email. |
Performed an event with a marketing message | Customers who interacted with a specific marketing message. You must select an event for the marketing message rule. Then you must add the refinement from the Message refinement section. This filter includes a subset of features of the Performed an event with a marketing campaign filter. For example, the customers were sent a direct mail piece, and opened or clicked an email. |
Performed an event with a product | Customers who interacted with a specific product. For example, browsed a product on your website. |
Performed an event with a product category | Customers who interacted with a specific product category. For example, browsed the Women’s products page on your website. This is not equivalent to interacting with a product within a product category. For example, browsed a Women’s product. |