Acquia CDP

Event activity in CDP campaigns

The following table lists the event activity that you use to refine your audience based on email click, sms click, push click, browsed, app open, and others:

Name

Description

Performed a number of events

Customers who executed a specific interaction for a specific number of times in a time frame. The following are the values:

  • emailBounce

  • emailClicked

  • emailOpen

  • emailSend

  • emailUnsubscribe

  • login

  • productBrowsed

  • categoryBrowsed

  • cartUpdated

  • checkout

  • onsiteSearch

  • logout

  • cartUpdated

Performed an event

Customers who executed a specific interaction that is not a transaction in a specified time frame. For example, opened or clicked an email, browsed any product, the customers were sent any direct mail piece, or any other custom interaction that is not a transaction in a specified time frame. The following are the values:

  • emailBounce

  • emailClicked

  • emailOpen

  • emailSend

  • emailUnsubscribe

  • login

  • productBrowsed

  • categoryBrowsed

  • cartUpdated

  • checkout

  • onsiteSearch

  • logout

  • cartUpdated

Performed an event with a marketing campaign

Customers who interacted with a specific marketing campaign. You must select an event for the marketing campaign rule. Then you must add the refinement from the Campaigns refinement section. For example, the customers were sent a direct mail piece and opened or clicked an email.

Performed an event with a marketing message

Customers who interacted with a specific marketing message. You must select an event for the marketing message rule. Then you must add the refinement from the Message refinement section. This filter includes a subset of features of the Performed an event with a marketing campaign filter. For example, the customers were sent a direct mail piece, and opened or clicked an email.

Performed an event with a product

Customers who interacted with a specific product. For example, browsed a product on your website.

Performed an event with a product category

Customers who interacted with a specific product category. For example, browsed the Women’s products page on your website. This is not equivalent to interacting with a product within a product category. For example, browsed a Women’s product.

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