Acquia CDP

Web activity in CDP campaigns

The following table lists the web activity that you use to refine your audience based on browsing a product, date of first web visit, date of last web visit, web visit count in the last 30 days, and others.

Name

Description

Browsed a product

Customers who have viewed any product on your website.

Abandoned a cart

Customers who have added one or more products to their cart, after their last transaction, and are not active on the web within the last 30 minutes.

Browsed a product with name

Customers who have viewed a particular product on your website.

Days Since First Web Visit - Group

The number of days since your customer first visited your website, grouped into ranges for easier use.

Days Since Last Web Visit - Group

The number of days since your customer last visited your website, grouped into ranges for easier use.

Web First Visit Date

The date when the customer first visited your website.

Web Last Visit Date

The date when the customer last visited your website.

Web Visit Count - 31-60 Days

The number of web page visits between the last 31 and 60 days.

Web Visit Count - 31-60 Days - Group

The number of web page visits between the last 31 and 60 days, grouped into ranges for easier use.

Web Visit Count - Last 30 Days

The number of web page visits in the last 30 days.

Web Visit Count - Last 30 Days - Group

The number of web page visits in the last 30 days, grouped into ranges for easier use.