This page provides information about how to use content for the following scenario:

Marketers want to use personalized marketing campaigns to target and engage customers who reside within a given distance of their closest store.

Checklist for using Content

Complete the following tasks to use Content for the given scenario:

Setting up the audience

To set up the audience:

• In Include customers who, click the Add Group icon.

  The system displays the Add Rule page.

• Click Customer Preferences and do the following:
  • Add the Email Opt-out rule.
  • Select the equal to operator.
  • Set the value to N.

• Click the Add Rule icon.

  The system displays the Add Rule page.

• Click Customers Attributes and do the following:
  • Add the Email Status rule.
  • Select the equal to operator.
  • Set the value to V.

• Click the Add Group icon.

  The system displays the Add Rule page.

• Click Purchase Activity and do the following:
  • Add the Place a transaction rule.
  • Select the In the last operator.
  • Set the value to 365 days.

• Click the Add Group icon.

  The system displays the Add Rule page.

• Click Customers Attributes and do the following:
  • Add the Distance to closest store rule.
  • Select the equal to operator.

  • Set the value to 10.

Setting up the content

The Customer Attributes category and the Email address attribute are added by default.

• To add the customer attributes, click the Add Group icon.

  

• Select the Distance to Closest Store attribute.

  

• Click Apply.

  Note

  CDP does not support multiple one-to-many content models concurrently. For example, the content models of the same type, such as last purchased, last browsed, and recommendation. The changes that you make overwrite the existing ones.

• Click Next.

Using the machine learning recommendation models

You cannot choose the quantity of recommendations that ranges from 1 to 20 recommendations per customer.

• To add a new content model category, click the Add Group icon.

• Select the User to Product Recommendations models.

  

• To add the customer attributes:
  • Click the Add Rule icon.
  • Select Name, Image URL, and URL attributes.
• Click Apply.
• Click Next.

Using the latest product browsed activity

You can determine the quantity of purchased products to display per customer. For the scenario, set it to “1”.

• To add a new content model category, click the Add Group icon.

• Select the Last Product Browsed models.

  

• To add the customer attributes:
  • Click the Add Rule icon.
  • Select Name, Image URL, and URL attributes.

• Click Apply.

  

  Important

  Clearing the Required checkbox activates deduplication, while selecting the checkbox eliminates the products that must be deduplicated for customers.

• Click Next.

Selecting the destination

• On the Destination(s) page, click Add new destination channel.

  The system displays a list of destinations that are configured for your environment.

• Select a destination channel.

  For example, Secure File Transfer Protocol (SFTP), Data Management Platform (DMP), Email Service Provider (ESP), and Social Media.

• Click Next.

Reviewing the summary

• On the Summary page, review the summary of the campaign.
• To send the campaign, click Send Now.

Using content