Cohort Analysis

Building cohorts in Actions

If the Cohort Analysis feature is enabled for your account, you can configure it to analyze the audience of a campaign in the Analytics module.

To build cohorts in Customer Data Platform (CDP):

  1. Sign in to your CDP user interface.

  2. Click Actions > Campaigns+.

  3. Create a campaign and define your audience.

  4. (Optional) Divide the audience into:

    • Rule-based segments

    • Random variants

    • Both segments and variants on the segments

  5. In Destination, enable the Cohort Analysis toggle bar.

    • The Cohort Analysis toggle bar is available only if the Cohort Analysis feature is enabled for your account.

    • The actual destination is irrelevant if you are only creating a cohort for analysis. However, the current implementation requires you to specify an output destination.

  6. Save the changes and execute the campaign.

    • Cohort is available for analysis only after completion of campaign execution, which typically takes 10-15 minutes.

    • You can execute the same cohort multiple times by executing the campaigns manually or by using the schedule feature in Actions. You can analyze different snapshots in Metrics based on the Execution Date dimension or the ExecutionID attribute in Interactive Queries.