| MasterCustomerID | The unique identifier of the de-duplicated master customer. It can change daily. Therefore, it cannot be consistent or persist across days. | string |
| FirstTransactionDate | The date of the first transaction of the customer. | timestamp |
| FirstTransactionDateDigital | The date of the first transaction that the customer made in the digital sales channel. | timestamp |
| FirstTransactionDatePhysical | The date of the first transaction that the customer made in the physical sales channel. | timestamp |
| PreviousTransactionDate | The date of the penultimate (second to last) transaction of the customer. | timestamp |
| LastTransactionDate | The date of the last transaction of the customer. | timestamp |
| LastTransactionDateDigital | The date of the last transaction that the customer made in the digital sales channel. | timestamp |
| LastTransactionDatePhysical | The date of the last transaction that the customer made in the physical sales channel. | timestamp |
| FirstTransactionRevenue | The revenue generated from the first transaction of the customer. | decimal |
| TotalRevenue | The total revenue generated from the transactions that the customer made in their lifetime. | decimal |
| TotalRevenue_Last12Months | The total revenue generated from the transactions that the customer made in the last 12 months. | decimal |
| TotalRevenue_Last13_24Months | The total revenue generated from the transactions that the customer made between the last 13 and 24 months. | decimal |
| TotalRevenuedecile_Last12Months | The total revenue generated from the transactions that the customer made in the last 12 months, grouped by deciles. Decile 1 being the highest spenders and decile 10 being the lowest spenders. | int |
| TotalRevenuedecile_Last13_24Months | The total revenue generated from the transactions that the customer made between the last 13 and 24 months, grouped by deciles. Decile 1 being the highest spenders and decile 10 being the lowest spenders. | int |
| TotalTransactionCount | The total number of transactions that the customer made in their lifetime. | int |
| TotalTransactionCount_Last12Months | The total number of transactions that the customer made in the last 12 months. | int |
| TotalTransactionCount_Last13_24Months | The total number of transactions that the customer made between the last 13 and 24 months. | int |
| TotalTransactionCountWithDiscount | The total number of transactions that the customer made in their lifetime, with a discount amount greater than $0. | int |
| TotalListPrice | The total amount of MSRP that the customer purchased before markdown or discount. | decimal |
| TotalDiscount | The total amount of the discount that the customer used in their lifetime. | decimal |
| TotalProductcategoryCount | The total number of distinct product categories that the customer purchased in their lifetime. | int |
| TotalProductCount | The total number of distinct products that the customer purchased in their lifetime. | int |
| LastOpenDate | The date when the customer last opened an email campaign. | timestamp |
| LastSendDate | The date of the last email that you sent to the customer. | timestamp |
| LastClickDate | The date when the customer last clicked an email campaign. | timestamp |
| FirstVisitDate | The date when the customer first visited your website. | timestamp |
| LastVisitDate | The date when the customer last visited your website. | timestamp |
| TotalVisitCountLast30Days | The total number of times the customer visited the website in the last 30 days. | int |
| TotalVisitCount31_60Days | The total number of times the customer visited the website between the last 31 and 60 days. | int |
| TotalClickCountLast30Days | The total number of times the customer clicked the links of an email campaign in the last 30 days. | int |
| TotalClickCount31_60Days | The total number of times the customer clicked the links of an email campaign between the last 31 and 60 days. | int |
| TotalOpenCount31_60Days | The total number of emails that the customer opened between the last 31 and 60 days. | int |
| TotalOpenCountLast30Days | The total number of emails that the customer opened in the last 30 days. | int |
| TotalSendCount31_60Days | The total number of emails sent to the customer between the last 31 and 60 days. | int |
| TotalSendCountLast30Days | The total number of emails sent to the customer in the last 30 days. | int |
| PrimaryBrand | The brand that the customer purchased the most in their lifetime based on the total transaction count. The default value is Unknown. | string |
| PrimaryOrganization | The organization from which the customer purchased the most in their lifetime. The default value is Unknown. | string |
| Country | The country of the winning address of the customer. The default value is Unknown. By default, CDP promotes addresses that are DPV, certified, recent, opted-in to receive mails, and complete. | string |
| CountryCode | The two-letter country code (ISO 3166-1 alpha-2) of the winning address of the customer. The default value is Unknown. | string |
| State | The state of the winning address of the customer. The default value is Unknown. By default, CDP promotes addresses that are DPV, certified, recent, opted-in to receive mails, and complete. | string |
| City | The city of the winning address of the customer. The default value is Unknown. By default, CDP promotes addresses that are DPV, certified, recent, opted-in to receive mails, and complete. | string |
| ZipCode | The 5-digit zip code of the winning address of the customer. The default value is Unknown. By default, CDP promotes addresses that are DPV, certified, recent, opted-in to receive mail, and complete. | string |
| Gender | The gender of the customer as provided by your standard customer feed or as deduced by CDP’s Identity Resolution Engine based on their first name. The default value is Unknown. | string |
| FirstPromoID | The marketing campaign through which you acquired the customer, as provided by your analytics data. For example, Google Analytics or Adobe Analytics. This is the most granular level of your marketing campaign categorization, typically the keyword level. The default value is Unknown. | string |
| FirstPromoCategoryID | The promo category of the first online promo (FirstPromoID). | string |
| AovGroup | The average value of the transactions that the customer made in their lifetime, grouped into buckets for easier use. | string |
| AverageDiscountRate | The average rate of discount that the customer used in their lifetime. | string |
| CategoryMixGroup | The total number of distinct product categories that the customer purchased in their lifetime, grouped into buckets for easier use. | string |
| DaySinceFirstWebLogin | The number of days since the customer first visited your website. | int |
| DaySinceFirstWebLoginGroup | The number of days since the customer first visited your website, grouped into buckets for easier use. | string |
| DaySinceLastWebLogin | The number of days since the customer last visited your website. | int |
| DaySinceLastWebLoginGroup | The number of days since the customer last visited your website, grouped into buckets for easier use. | string |
| FirstTransactionRevenueGroup | The revenue generated from the first transaction of the customer, grouped into buckets for easier use. | string |
| LastTransactionInterval | The number of days between the last and penultimate (second to last) transactions that the customer made. | int |
| RecencyDaysGroup | The number of days since the last transaction that the customer made, grouped into buckets for easier use. | string |
| RecencyMonth | The number of months since the last transaction that the customer made. | string |
| Frequency | The number of transactions that the customer made per year on an average in their lifetime. If the customer is a non-buyer, the customer will have a value of -99. | double |
| TenureDays | The number of days since the first transaction that the customer made. | int |
| TenureDaysGroup | The number of days since the first transaction that the customer made, grouped into buckets for easier use. | string |
| TotalClickCount31_60DaysGroup | The total number of times the customer clicked the links of an email campaign between the last 31 and 60 days, grouped into buckets for easier use. | string |
| TotalClickCountLast30DaysGroup | The total number of times the customer clicked the links of an email campaign in the last 30 days, grouped into buckets for easier use. | string |
| TotalOpenCount31_60DaysGroup | The total number of emails that the customer opened between the last 31 and 60 days, grouped into buckets for easier use. | string |
| TotalOpenCountLast30DaysGroup | The total number of emails that the customer opened in the last 30 days, grouped into buckets for easier use. | string |
| TotalSendCount31_60DaysGroup | The total number of emails sent to the customer between the last 31 and 60 days, grouped into buckets for easier use. | string |
| TotalSendCountLast30DaysGroup | The total number of emails sent to the customer in the last 30 days, grouped into buckets for easier use. | string |
| TotalProductCountGroup | The total number of distinct products that the customer purchased in their lifetime, grouped into buckets for easier use. | string |
| TotalRevenue_Last13_24MonthsGroup | The total revenue generated from the transactions that the customer made between the last 13 and 24 months, grouped in buckets for easier use. | string |
| TotalRevenue_Last12MonthsGroup | The total revenue generated from the transactions that the customer made in the last 12 months, grouped into buckets for easier use. | string |
| TotalRevenueGroup | The total revenue generated from the transactions that the customer made in their lifetime, grouped into buckets for easier use. | string |
| TotalRevenueSegment_13_24Months | An easier way to use the “Revenue decile”: - “1 - High Value” represents your top 10% customers in terms of revenue on this period
- “2 - Medium Value” represents your 80% average customers, that is, not in the top/bottom 10% in terms of revenue in this period
- “3 - Low Value” represents your bottom 10% customers in terms of revenue in this period
| string |
| TotalRevenueSegment_Last12Months | An easier way to use the “Revenue decile”: - “1 - High Value” represents your top 10% customers in terms of revenue on this period
- “2 - Medium Value” represents your 80% average customers, that is, not in the top/bottom 10% in terms of revenue in this period
- “3 - Low Value” represents your bottom 10% customers in terms of revenue in this period
| string |
| TotalTransactionCount_13_24MonthsGroup | The total number of transactions that the customer made between the last 13 and 24 months, grouped into buckets for easier use. | string |
| TotalTransactionCount_Last12MonthsGroup | The total number of transactions that the customer made in the last 12 months, grouped into buckets for easier use. | string |
| TotalTransactionCountGroup | The total number of transactions that the customer made in their lifetime, grouped into buckets for easier use. | string |
| TotalVisitCount31_60DaysGroup | The total number of times the customer visited the website between the last 31 and 60 days, grouped into buckets for easier use. | string |
| TotalVisitCountLast30DaysGroup | The total number of times the customer visited the website in the last 30 days, grouped into buckets for easier use. | string |
| Zipconcat | A concatenation of the winning country and zip code, since some zip codes can conflict across countries. | string |
| Age | The age of the customer. This comes from your standard customer feed. | int |
| BirthMonth | The birth month of the customer. This comes from your standard customer feed. | string |
| BirthYear | The birth year of the customer. This comes from your standard customer feed. | string |
| FrequencyGroup | The number of transactions that the customer made per year on an average in their lifetime, grouped into buckets for easier use. | string |
| TotalRevenueSegment_SegmentationStatus | A segmentation representing the progression of revenue for your customers between 13-24 months ago and the last 12 months. It characterizes whether they spent less (Downward), the same (Stable), or more (Upward) in the last 12 months when compared to the 13-24 months ago period. If a customer was acquired in the last 12 months, then they are marked as “New Buyer”. “Reactivated” customers are buyers who made a purchase in the last 12 months, but did not make a purchase in the previous 13-24 months, and made a transaction before the last 24 months. “2 Period Inactive” customers are buyers who did not make a purchase in the last 24 months, but made a purchase before 24 months ago. “Lapsed” customers are buyers who made a purchase in the last 13-24 months, but did not make a transaction in the last 12 months. | string |
| LastTransactionIntervalGroup | The number of days between the last and penultimate (second to last) transactions that the customer made, grouped into buckets for easier use. | string |
| EmailDomain | The domain of the customer’s email address. The default value is Unknown. | string |
| ClosestStore | The name of the store closest to the winning zip code of the customer. The default value is Unknown. | string |
| ClosestStoreDistance | The distance, in miles, between the location of the customer and the closest store. This filter can work only for US, Canada and UK addresses for both stores and customers. | int |
| ClosestStoreDistanceGroup | The distance, in miles, between the location of the customer and the closest store, grouped into buckets for easier use. The default value is Unknown. This filter can work only for US, Canada and UK addresses for both stores and customers. | string |
| TotalOrganizationCount | The total number of organizations or transaction channels from which the customer purchased in their lifetime. | int |
| FirstTransactionOrganization | The organization or transaction channel from which the customer made the first purchase. The default value is Unknown. | string |
| LastTransactionOrganization | The organization or transaction channel from which the customer made the last purchase. The default value is Unknown. | string |
| PrimaryStore | The physical store from which the customer purchased the most in their lifetime. The default value is Unknown. | string |
| Email | The winning email address of the master customer after CDP’s Identity Resolution Engine de-duplicates child customer profiles. | string |
| EmailOptInDate | The date when the customer opted in to email communication. | string |
| EmailOptOutDate | The date when the customer opted out of email communication. | string |
| CustomerStatus | A flag to distinguish between customers who are buyers and non-buyers. Customers who have ever made a purchase are considered buyers. The following are the statuses: - Buyer
- NonBuyer
- High Volume Buyer
- 10k+ transactions
- NA
| string |
| Preferences | This is a deprecated field. Use DoNotEmail, DoNotMail, DoNotCall, and DoNotText instead. | string |
| BuyerIdentification | A flag to distinguish individuals that are identified with an email address or other contact information, as opposed to anonymous customers. It can be either identified or unidentified. | string |
| FirstName | The winning first name of the master customer after CDP’s Identity Resolution Engine de-duplicates child customer profiles. | string |
| MiddleName | The winning middle name of the master customer after CDP’s Identity Resolution Engine de-duplicates child customer profiles. | string |
| LastName | The winning last name of the master customer after CDP’s Identity Resolution Engine de-duplicates child customer profiles. | string |
| Title | The title to use for the customer as provided by your standard customer feed. The default value is Unknown. | string |
| SAL | The salutation deduced by CDP’s Identity Resolution Engine. | string |
| PrimaryPhone | The winning phone number of the master customer after CDP’s Identity Resolution Engine de-duplicates child customer profiles. | string |
| SecondaryPhone | The winning secondary phone number of the master customer after CDP’s Identity Resolution Engine de-duplicates child customer profiles. | string |
| MobilePhone | The winning mobile phone number of the master customer after CDP’s Identity Resolution Engine de-duplicates child customer profiles. | string |
| Address1 | The Address1 of the winning address of the customer. The default value is Unknown. By default, CDP promotes addresses that are DPV, certified, recent, opted-in to receive mail, and complete. | string |
| Address2 | The Address2 of the winning address of the customer. The default value is Unknown. Address2 should not be used for direct mail campaigns. Choose Address 1 and Suite for direct mail campaigns. | string |
| TotalCost | The total cost of goods of all products that the customer purchased in their lifetime. | decimal |
| TotalCost_Last12Months | The total cost of goods of all products that the customer purchased in the last 12 months. | decimal |
| TotalCost_Last13_24Months | The total cost of goods of all products that the customer purchased between the last 13 to 24 months. | decimal |
| PrimaryDeviceType | The device that the customer used the most for their purchases in their lifetime. The default value is Unknown. | string |
| RecencyDays | The number of days since the last transaction of the customer. | int |
| PropensityToBuyDecile | A deprecated machine learning model that has been replaced with a new model. | string |
| PropensityToEngageDecile | A deprecated machine learning model that has been replaced with a new model. | string |
| PropensityToConvertDecile | A deprecated machine learning model that has been replaced with a new model. | string |
| BehaviorBasedClusterID | A deprecated machine learning model that has been replaced with a new model. | string |
| PurchaseClusterID | A deprecated machine learning model that has been replaced with a new model. | string |
| BrowseClusterID | A deprecated machine learning model that has been replaced with a new model. | string |
| ProductClusterID | A deprecated machine learning model that has been replaced with a new model. | string |
| BrandClusterID | A deprecated machine learning model that has been replaced with a new model. | string |
| EmailStatus | The validity of the email address of the customer. - “V” means “Verified” and the syntax is valid, the domain is good or known and this email address is not a known spam trap
- “U” means “Unverified” and the syntax is valid, but the domain is unknown/bad
- “X” means “Invalid” and the syntax is invalid
| string |
| AddressCertified | A flag to mark whether the address is CASS certified by the USPS. - “True” means that the address is CASS certified
- “False” means that the address is not CASS certified and is likely invalid
- “Unknown” means that there is no address or the address is not in the US or Canada. Currently, these are the only countries that are certified.
| string |
| Suite | The apartment, suite, or room number of the winning address. | string |
| DpvConfirm | The DPV confirmation results that CDP receives from USPS for US addresses. The new filter is called “DPV Confirmed”, and can take the values: - “Y” when the address is DPV confirmed
- “N” when the address is not certified.
| string |
| FirstOfflinePromoID | The marketing campaign through which you acquired your customers, as provided by your direct mail. This is the most granular level of your marketing campaign categorization. The default value is Unknown. | string |
| DoNotEmail | The subscription (glossary term, activate to view definition) preference of the customer for email campaigns. The possible values are: - “Y” indicates that the contacts explicitly opted-out
- “N” indicates that the contacts explicitly opted-in
- “U” indicates that the contacts have no explicit values and are usually the contacts that you can/want to contact
| string |
| DoNotCall | The subscription preference of the customer for phone campaigns. The possible values are: - “Y” indicates that the contacts explicitly opted-out
- “N” indicates that the contacts explicitly opted-in
- “U” indicates that the contacts have no explicit values and are usually the contacts that you can/want to contact
| string |
| DoNotText | The subscription preference of the customer for text (SMS) campaigns. The possible values are: - “Y” indicates that the contacts explicitly opted-out
- “N” indicates that the contacts explicitly opted-in
- “U” indicates that the contacts have no explicit values and are usually the contacts that you can/want to contact
| string |
| DoNotMail | The subscription preference of the customer for direct postal mail campaigns. The possible values are: - “Y” indicates that the contacts explicitly opted-out
- “N” indicates that the contacts explicitly opted-in
- “U” indicates that the contacts have no explicit values and are usually the contacts that you can/want to contact
| string |
| BirthDate | The birth date of the customer. This comes from your standard customer feed. | timestamp |
| ZipExt | The 4-digit zip code extension of the winning address of the customer. The default value is Unknown. By default CDP, promotes addresses that are DPV, certified, recent, opted-in to receive mail, and complete. | string |
| NCOADateUpdate | The date when the record last went through NCOA processing. | string |
| NCOAMatchFlag | The match flag that was returned by NCOA processing. The possible values are: - “M” for Moved
- “G” for PO Box Closed
- “K” for Moved, left no forwarding address
- “F” for Moved to a Foreign Country
| string |
| MoveType | The type of move that was registered within the USPS NCOA database. The possible values are: - “I” for Individual Match
- “F” for Family Match
- “B” for Business Name Match
| string |
| MoveDate | The date when the move was registered with USPS in the NCOA database. This is in the format “YYYYMM”. For example, “201905” is a move that was registered in January 2014. The actual move could have happened earlier or later, the NCOA database cannot provide that information. | string |
| NCOADateUpdateBigInt | The date when the move was registered with USPS in the NCOA. database. | timestamp |
| PrimaryPhoneValidity | Returned by Melissa to indicate the primary phone validity. The possible values are V, X, and Unidentified. By default, phone validation is turned off. | string |
| SecondaryPhoneValidity | Returned by Melissa to indicate the secondary phone validity. The possible values are V, X, and Unidentified. By default, phone validation is turned off. | string |
| MobilePhoneValidity | Returned by Melissa to indicate the mobile phone validity. The possible values are V, X, and Unidentified. By default, phone validation is turned off. | string |
| PropensityToBuyDecile_L1M | A deprecated machine learning model that has been replaced with a new model. | string |
| PropensityToBuyDecile_L2M | A deprecated machine learning model that has been replaced with a new model. | string |
| BehaviorBasedClusterID_L1M | A deprecated machine learning model that has been replaced with a new model. | string |
| BehaviorBasedClusterID_L2M | A deprecated machine learning model that has been replaced with a new model. | string |
| PropensityToBuyDecile_ThisMonth | A deprecated machine learning model that has been replaced with a new model. | string |
| BehaviorBasedClusterID_ThisMonth | A deprecated machine learning model that has been replaced with a new model. | string |
| EmailHash | A SHA-256 hash of the winning email address of the master customer after CDP’s Identity Resolution Engine de-duplicates child customer profiles. | string |
| RBDI | A flag to indicate whether the address is a business or residential address for the United States only: - "R" - Residential Address
- "B" - Business Address
- "U" - No address or address unknown by the USPS
| string |
| AddressType | Example Address Types: Firm or Company address, General Delivery address, High Rise or Business complex, PO Box address, Rural Route address, Street or Residential address | string |
| ProductClusterID_L1M | A deprecated machine learning model that has been replaced with a new model. | string |
| ProductClusterID_L2M | A deprecated machine learning model that has been replaced with a new model. | string |
| ProductClusterID_ThisMonth | A deprecated machine learning model that has been replaced with a new model. | string |
| ClosestStoreID | The unique identifier of the store closest to the winning zip code of the customer. | string |
| PrimaryStoreID | The unique identifier of the physical store from which the customer purchased the most in their lifetime. | string |
| ChannelMix | The mix of sales channels from which the customer purchased in their lifetime. | string |
| ChannelMix_Last12Months | The mix of sales channels from which the customer purchased in the last 12 months. | string |
| ChannelMix_Last13_24Months | The mix of sales channels from which the customer purchased between the last 13 and 24 months. | string |
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