Metrics is an analytics reporting solution of Customer Data Platform (CDP). You can use Metrics to analyze data by building reports and visualizations. You can visualize and analyze the output of any Metrics report in tabular format and numerous chart views. CDP provides more than 100 out-of-the-box, pre-calculated dimensions that make Metrics a powerful business intelligence solution.
Metrics is built on the industry-leading BI and Analytics platform, Looker. For detailed information about specific concepts of Looker, this documentation includes reference links to Looker documentation.
The process of data exploration starts with building a report based on the insight, followed by adding the visualization to the results of the report.
To build a report, you need the following elements:
Dimensions: A dimension is the way to group or categorize the data that you are exploring. For example, dates, customer segments, product categories or states. Dates can be buckets of weeks, months, or years.
Measures: A measure is the numerical value or information about the bucket of data that you want to analyze. Measures are values that are summed, averaged, or counted. For example, total revenue, order count, and buyer count.
The following example shows the sales performance of a retail company. It displays the total revenue and customer count evolution in the past 2 years.
In this example:
The dimension is Transaction Transaction Month.
The measures are Transaction Total Revenue and Transaction Buyer Count.
In this example, the sum of all revenue and the sum of buyer count are grouped by months.
To use Metrics:
Click Analytics > Metrics.
Metrics can take the form of any of the following:
A Look, which is the result set and visualization of a data exploration
A Dashboard, which is a collection of data visualizations
CDP saves the content in Spaces, which can include Looks and Dashboards.
You can organize looks and dashboards in folders, ensuring that you create folders only up to three levels.
Spaces that you have previously saved are listed on the left of the screen. When you navigate to a Space, any Looks and Dashboards within that Space are listed on the right of the screen.