Standard measures | Acquia CDP | Acquia Product Documentation

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Acquia CDP

Standard measures

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Acquia CDP
- Data Analytics and Machine Learning
- Metrics
Standard measures

The primary groups are:

Attribution
Customer
Market Basket Analysis
Transaction

Attribution¶

Sub-Group	Measure Name	Description	Pre-calculated field?
-	Attributed Buyer Count	The total number of individual customers converted in the attribution window.	No
-	Attributed Events	The total number of events attributed.	No
-	Attributed Sales Revenue	The sales revenue attributed to campaigns for the selected attribution type.	No
-	Attributed Transaction Count	The total number of transactions attributed to the campaign.	No
-	Attributed Transaction Line Count	The total number of transaction line items attributed to the campaign.	No
-	Average No Of Days to Convert	The average number of days to convert.	No
-	Email Click Rate	The ratio of email clicks to email sends.	No
-	Email Open Rate	The ratio of email opens to email sends.	No
-	Event Count	The total number of events in the selected date range.	No
-	Total Email Clicks	The total number of email click events generated.	No
-	Total Email Opens	The total number of email open events.	No
-	Total Individual Customers	The total number of individual customers reached in the attribution window.	No
-	Unique Email Clicks	The total number of unique customers who responded with an email click.	No
-	Unique Email Opens	The total number of unique customers who opened the email.	No
-	Unique Email Recipients	The total number of unique customers to whom the email was sent.	No

Customer¶

Sub-Group	Measure Name	Description	Pre-calculated field?
-	All Individuals Count	The count of distinct master customers.	No

Market Basket Analysis¶

Sub-Group	Measure Name	Description	Pre-calculated field?
-	Combined Sales Revenue	The sales revenue for the combination.	No
-	Combined Transaction Count	The total count of all transactions.	No
First Item Details	First Number of Association	The total number of different items purchased together with the first item.	No
First Item Details	First Sales Revenue Contribution	The sales revenue contribution of the first item in the combination.	No
First Item Details	First Total Quantity	The total quantity for the first item.	No
First Item Details	First Total Sales Revenue	The total sales revenue for the first item.	No
First Item Details	First Transaction Count	The total count of distinct transactions for the first item.	No
Second Item Details	Second Number of Association	The total number of different items with which the second item was purchased.	No
Second Item Details	Second Sales Revenue Contribution	The sales revenue contribution of the second item in the combination.	No
Second Item Details	Second Total Quantity	The total quantity for the second item.	No
Second Item Details	Second Total Sales Revenue	The total sales revenue for the second item.	No
Second Item Details	Second Transaction Count	The total count of distinct transactions for the second item.	No

Transaction¶

Sub-Group	Measure Name	Description	Pre-calculated field?
-	AOV	The average order value for transactions calculated using [Product Revenue] / [Transaction Count].	No
-	Average Unit Price	The average unit price for transactions calculated using [Product Revenue] / [Product Quantity].	No
-	Buyer Count	The count of distinct master customers with at least one transaction.	No
-	Discount Amount	The discount amount for transactions.	No
-	Items Count	The count of distinct products bought in transactions.	No
-	Margin per Customer	The margin per customer based on transactions calculated using [Total Margin] / [Buyer Count].	No
-	Product Cost	The product Cost Of Goods Sold (COGS) for transactions.	No
-	Product Margin	The product margin for transactions calculated using [Product Revenue] - [Product Cost].	No
-	Product Margin %	The product margin percent for transactions calculated using [Product Margin] / [Product Revenue].	No
-	Product Quantity	The quantity of products bought in transactions.	No
-	Product Revenue	The product revenue for transactions.	No
-	Revenue per Customer	The revenue per customer based on transactions calculated using [Product Revenue] / [Buyer Count].	No
-	Total Cost	The total Cost Of Goods Sold (COGS) for transactions calculated using [Product Cost] + [Shipping Cost] + [Other Cost].	No
-	Total Margin	The total margin for transactions calculated using [Total Revenue] - [Total Cost].	No
-	Total Margin %	The total margin percent for transactions calculated using [Total Margin] / [Total Revenue].	No
-	Total Revenue	The total revenue for transactions calculated using [Product Revenue] + [Shipping Revenue] + [Other Revenue].	No
-	Transaction Count	The count of distinct transactions	No
-	Transaction Line Count	The count of distinct transaction lines	No