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Analyzing Cohorts in Metrics

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You can analyze cohorts in the Metrics module by accessing dimensions and measures in the Cohort section. You can use the dimensions to view the campaign audience data. You can use such dimensions along with other standard dimensions in the Customer and Transaction sections to analyze buyer counts and other behavior.

Cohort performance reporting

You can analyze the conversion rate or revenue impact of a cohort if it was the audience of a marketing campaign. You can do the analysis through filters and measures based on a configurable attribution window. The attribution window is the interval in which the transactions by customers included in a cohort or campaign can be credited to the same cohort or campaign.

The default attribution window range in Metrics is [0:14] where 0 to 14 is the range of days from the actual execution date of the cohort or campaign during which transactions are to be considered within the attribution window. The lower and upper bounds of the attribution window can be configured using the format [X:Y] where X is the lower bound and Y is upper bound in days. When customizing the attribution window range for your look or dashboard, you must use the [X:Y] format to get the correct results. Also, note that one transaction can be attributed to multiple campaigns if the transacting customer received multiple campaigns that influenced the same transaction.

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List of dimensions and measures for cohort analysis

Group Dimension/Measure Name Description Pre-calculated field?
Cohort Dimension Campaign ID Unique ID for the campaign that created the cohort. No
Cohort Dimension Campaign Name Name of the campaign that created the cohort. No
Cohort Dimension Campaign | Segment Name Combination of Campaign Name and Segment Name that created the cohort. No
Cohort Dimension Segment ID Unique ID for the segment within campaign that created the cohort. No
Cohort Dimension Segment Name Name for the segment within campaign that created the cohort. No
Cohort Dimension Variant Name Name for the variant (A/B) within campaign that created the cohort. No
Cohort Dimension Execution Date Timestamp when the campaign was executed or when the cohort was created. No
Cohort Filter-only Field AttrWindow Range in Days Interval in which the transactions by customers included in a cohort or campaign can be credited to the same cohort or campaign. The default value is [0:14] where 0 to 14 is the range of days from the actual execution date of the cohort or campaign during which transactions are to be considered within the attribution window. The lower and upper bounds of the attribution window can be configured using the format [X:Y] where X is the lower bound and Y is upper bound in days. No
Cohort Measure Buyer Count in AttrWindow The count of distinct buyers that transacted within the attribution window of a cohort or campaign. No
Cohort Measure Conversion Rate in AttrWindow The ratio of buyer count that placed a transaction within the attribution window to the total number of individuals included in the same cohort or campaign. No
Cohort Measure Transaction Count in AttrWindow Count of distinct transactions that fell within the attribution window of a cohort or campaign. No
Cohort Measure Transaction Line Count in AttrWindow Count of distinct transaction lines that fell within the attribution window of a cohort or campaign. No
Cohort Measure Product Revenue in AttrWindow Sum of product revenue from transactions that fell within the attribution window of a cohort or campaign. No
Cohort Measure Total Revenue in AttrWindow Sum of Product Revenue in AttrWindow, Shipping Revenue in AttrWindow, and Other Revenue in AttrWindow. No
Cohort Measure AOV in AttrWindow Ratio of Product Revenue in AttrWindow to Transaction Count in AttrWindow. No
Cohort Measure Average Unit Price in AttrWindow Ratio of Product Revenue in AttrWindow to Product Quantity in AttrWindow. No
Cohort Measure Discount Amount in AttrWindow Sum of discount amount from transactions that fell within the attribution window of a cohort or campaign. No
Cohort Measure Product Quantity in AttrWindow Sum of product quantity from transactions that fell within the attribution window of a cohort or campaign. No
Cohort Measure Items Count in AttrWindow Count of distinct items from transactions that fell within the attribution window of a cohort or campaign. No

Launchpad dashboard

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The cohort analysis feature has an out-of-the-box dashboard: Cohort Insights for Segments. To access this dashboard, go to Analytics > Metrics > Metrics Launchpad. You can use this dashboard to compare various campaigns or segments across key performance indicators and insights, such as revenue trend segment, AOV, transaction counts, gender split, cross-channel behavior, store performance, etc.