Acquia Campaign Studio (CS) is a marketing automation platform that can be injected with CDP-enriched data to enable many new features, most important of which is their world-class, omni-channel drip campaign builder (i.e. journeys).
Data is pulled from CS to the CDP in two ways:
This output connector allows you to use an CDP Actions Campaign to push any one-to-one (1:1) content to CS to append to the CS contact profile as a custom field. One-to-many (1:N) datasets are not supported. We expect that shared clients will want to use this integration to push all CDP Customer Summary and Machine Learning segments on a daily basis to CS after the daily orchestration and ML workflows are complete.
CDP is integrated with the CS bulk create contact API to upload a list of list of customers for upserting into CS’s contact list. By default CS uses email address as the primary key, and will exact match on email address when upserting contacts.
Constraints
Create a CS user that can push contacts via the API:
Create custom contact fields in CS for any CDP attributes that you would like to push to CS:
Go to CS UI → Settings → Custom Fields
Add new custom fields as needed. Make sure you provide the following information:
Label - this is equivalent to an CDP display name, it is visible to end-users
Unique alias - this is equivalent to a column header, it is used
within APIs for reading/writing data in CS, it should only contain
lowercase alphanumeric and/or underscore [a-z0-9_]
Group - specify the suitable contact field group
Data type - the following CS data types are supported:
CS Data Type | CDP AIF Data Type | CDP UDM+ Data Type | Details |
---|---|---|---|
Text | String | String | For text <=255 characters. Set maximum character length accordingly. |
TextArea | String | String | For text >255 characters. |
Number | Integer | Integer | For integers <=4 bytes. Set precision accordingly. |
Number | Long | Long | For integers between 4 and 8 bytes. Set precision accordingly. |
Number | Decimal | Decimal | For floating point numbers <= 4 bytes. Set precision accordingly. |
Number | Decimal | Double | For floating point numbers between 4 and 8 bytes. Set precision accordingly. |
Date/Time | Date | Long | Both CS and CDP store datetimes in UTC. |
Date | Not supported | Not supported | Not supported |
Boolean | Boolean | Boolean | Accepted values are: true, yes, 1, false, no, 0. |