Capability
This Email Service Provider (ESP) was formerly known as Silverpop.
Glossary
Database: List of all subscribers representing one logical view
Queries: List of all subscribers representing a subset of a database
Contact List: List of all subscribers representing a subset of a database
Custom Fields: List of fields or attributes that Customer Data Platform (CDP) pushed to ESP other than the email address
Relational Table: Type of destination list that stores data pushed by CDP
Destination List: List structure representing data pushed by CDP
Input
CDP pulls the following input data:
Full master contact list with the latest main subscription status
CDP does not pull or take into account suppression lists. The Subscription flag from the contact list has to be up-to-date. The list must use email as a primary key. Otherwise, CDP randomly selects and merges different recipients with the same email ID.
Send, open, click, bounce, subscription, and unsubscription events
Daily: yes
Historical load: past 6 months of events
Output
CDP does not update records in the Silverpop contact databases. CDP pushes the audiences and content to relational tables.
IBM Watson campaign automation has some limitations in terms of the maximum number of relational tables and rows across relational tables. For example, it supports only 10M rows across all relational tables in one account and 10 relational tables at most per account. For your current capacity, check with your IBM account manager.
Setup
The following are the requirements of the setup:
Provide CDP with a Silverpop Engage account with Org Admin rights.
Provide CDP with the FTP details and credentials (username, password).
Provide CDP with an API user (username, password).
Provide CDP with the list id(s) used in IBM/Silverpop for Database IDs and Contact lists, For example, 233201.
Verify that you have enough capacity left to accommodate for new relational tables.
Allowlist CDP’s IP. Confirm this with your Implementation Consultant.