Responsys helps brands to manage their digital relationships across multiple channels such as email, mobile, and web.
See File Layouts for SMS before integrating CDP with Responsys.
CDP pulls the following upstream information from your Responsys SFTP server:
CDP pushes the SMS daily event file to the Responsys application. This is the downstream data.
To push data from CDP to the Responsys:
Click Actions > Campaigns+ > New Campaign.
Specify all the required information. For more information, see Campaigns+.
In Destination, select either of the following ways:
Use Acquia API Connector with a standard or custom destination table containing the list of fields that you want to send to Responsys. The Responsys application creates supplemental tables. You must ensure that you maintain all of your Acquia supplemental tables in the designated Acquia folder.
Send your flat CSV file to the Responsys SFTP server. Ensure that you schedule your import automation to process the CSV file to your PET or supplemental table.
Sample of Acquia standard SMS destination table:
You can extract daily or historical event data through the Responsys Job Type: