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customer

Attribute NameData TypeDescription
IDstringThe unique identifier of the customer.
TenantIDintThe unique identifier of the client environment.
SourceSystemIDstringThe unique identifier of the upstream source system.
SourceCustomerNumberstringThe unique identifier of the customer in your data.
UUIDstringUniversally Unique Identifier (UUID) is a 128-bit label used for information in computer systems.
SourceAccountNumberstringThe account number of the source.
AccountIDstringThe unique identifier of the account.
FirstNamestringThe customer’s first name. If you have the customer’s full name, specify the full name in this field and leave the other name fields empty.
MiddleNamestringThe customer’s middle name.
LastNamestringThe customer’s last name.
TitlestringThe customer’s title.
SalstringThe customer’s salary.
CompanystringThe customer’s company.
EmailstringThe customer’s email address.
PrimaryPhonestringThe customer’s primary phone number.
SecondaryPhonestringThe customer’s secondary phone number.
CookiestringThe unique identifier of the person triggering the event. For web or app-related events, use an actual cookieID or mobiledeviceID of the visitor, prefixed with an indication of the source system. This attribute is used only for web or app-related events.
StatestringThe state or province where the customer is located.
PreferencesstringA combination of the individual preference columns, such as DoNotCall, DoNotEmail. Each value is separated by &. For example, DNC=Y&DNE=N.
BirthYearintThe birth year of the customer.
BirthMonthintThe birth month of the customer.
BirthDayintThe birthday of the customer.
BirthDatetimestampThe date of birth of the customer.
AgeintThe age of the customer.
DateCreatedtimestampThe date when the record was created.
DateModifiedtimestampThe date when the record was updated.
DeleteFlagboolean

The flag that indicates if a customer record is deleted. The possible values are:

  • True when a customer record is deleted
  • False or null when a customer record is not deleted
RowCreatedtimestampThe time when the customer record was first ingested in CDP.
RowModifiedtimestampThe time when the customer record was last modified in CDP.
BatchstringThe time when the customer record was last modified in CDP. This is used for bucketing the ingestion of records in CDP.
EmailStatusstring

The validity of the email address of your customers. The possible values are:

  • V stands for Verified and indicates that the syntax is valid, the domain is good or known, and the email address is not a known spam trap.
  • U stands for Unverified and indicates that the syntax is valid, but the domain is unknown or bad.
  • X stands for Invalid and indicates that the syntax is invalid.
  • Unknown indicates that no email address was provided.
Genderstring

The customer’s gender. The possible values are:

  • M for Male
  • F for Female
  • U for any other values

If a gender is not provided, but a gendered first name is provided, Acquia CDP assigns the gender based on the first name.

MobilePhonestringThe customer’s mobile phone number.
MobileAdvertisingIdstringThe unique advertising identifier for the customer’s mobile device. This can be the iOS IDFA or Android’s Google Advertising Id.
MobileDeviceIdstringThe unique identifier for the customer’s mobile device. This can be the iOS IDFV or Android Device Id.
NameCodesstringThe Melissa result code system to indicate data quality when validating customers. This also indicates status and any errors. These codes are four-character codes, where two letters are followed by two numbers, and are delimited by commas. For example, NS01,NS03.
DoNotEmailstring

The subscription preference of the customer for email campaigns. The possible values are:

  • Y: You must not send emails to the customer (opted-out).
  • N: You can send emails (opted-in).
  • U or empty: You do not have specific information.
DoNotCallstring

The subscription preference of the customer for phone campaigns. The possible values are:

  • Y: You must not make calls to the customer (opted-out).
  • N: You can call the customer (opted-in).
  • U or empty: You do not have specific information.
DoNotTextstring

The subscription preference of the customer for text or SMS campaigns. The possible values are:

  • Y: You must not send any text or SMS to the customer (opted-out).
  • N: You can send a text or SMS to the customer (opted-in).
  • U or empty: You do not have specific information.
DoNotMailstring

The subscription preference of the customer for direct, postal mailing campaigns. The possible values are:

  • Y: You must not send any postal campaign to the customer (opted-out).
  • N: You can send a direct mail to the customer (opted-in).
  • U` or empty: You do not have specific information.
PrimaryPhoneValiditystringIt is returned by Melissa during customer validation to indicate primary phone validity. Possible values are V, X, and Unidentified. By default, phone validation is turned-off.
SecondaryPhoneValiditystringIt is returned by Melissa during customer validation to indicate secondary phone validity. Possible values are V, X, and Unidentified. By default, phone validation is turned-off.
MobilePhoneValiditystringIt is returned by Melissa during customer validation to indicate mobile phone validity. Possible values are V, X, and Unidentified. By default, phone validation is turned-off.
SourcestringThe last file origin that modified the customer record.
PhoneValidationResultCodesstringThe Melissa result code system that indicates phone validation quality when validating customers.
RowProcessedtimestampThe date when the customer record was last processed by CDP.

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