Customer 360 Profiles¶

Customer Data Platform (CDP) integrates all your customer data, processes the ingested customer records, standardizes these individual customer records and de-dupes the records into a single master customer record. It also enhances the profile with behavioral and predictive analytics. This is known as the 360-degree Profile of a customer. For more information, see:

• Customer 360 Profiles UI

• Customer 360 Profiles API