Customer Data Platform (CDP) integrates all your customer data, processes the ingested customer records, standardize these individual customer records and de-dupes the records into a single master customer record, utilizing exact and fuzzy matching techniques. CDP links all customer activities into this single customer profile, and enhances the profile with behavioral and predictive analytics. This is collectively referred to as the “360 degree profile of a customer” and gives you a single customer record that you can leverage for all your marketing activities and customer interaction.
The CDP 360 Profile API is secure REST API to search and find specific customers, and to access this 360 degree profile of the customer. The search API queries the data from the individual customer records, and for each search result, there is a link to the 360 profile of that customer. The 360 API is built to be configurable to meet unique business needs of our clients. See below for further details.
For all APIs please specify Content-Type as application/json and the content-length as 0.
Here are some best practices to insure a smooth integration. When possible, please:
Before you can integrate with CDP’s 360 Profiles APIs you need to request the following values/variables from your Implementation Consultant:
Example values for Environment Subdomain1:
| Environment | Pre-Production | Production |
|---|---|---|
| US AWS | cs-auth | auth |
| EU AWS | cs-auth.eu | auth.eu |
| US GCP | cs-gcp-auth | auth8 |
Examples values for Environment Subdomain2:
| Environment | Pre-Production | Production |
|---|---|---|
| US AWS | cs-api6-green | api7 |
| EU AWS | cs-api6.eu | api6.eu |
| US GCP | cs-gcp-api6 | api8 |
Tenant IDs are client specific and can only be provided by your Implementation Consultant or Client Success Manager.
Client users or system users require appropriate 360 read role or permissions to invoke the 360 APIs. For information about how to provision a 360 client user, see the Before you begin section of Self-service integration.
The first step to access any API from CDP is to retrieve an access token by invoking the authentication API. First attempt to fetch an existing active token via a GET request to:
https://<environmentSubdomain1>.agilone.com/token
Use the HTTPS GET request method, and pass your Username and Password via HTTP Basic Auth mechanism (base64 encoded). The Content-Type is application/json and the content-length should be 0. If no existing tokens are available, then login via a POST request to:
https://<environmentSubdomain1>.agilone.com/authentication?action=login
Use the HTTPS POST request method, and again pass your Username and Password via HTTP Basic Auth mechanism (base64 encoded). The Content-Type is application/ json and the content-length should be 0.
In both instances, the response json includes the “access_token” with “token_type as bearer”. This is the bearer token that you must pass with all subsequent 360 API calls. The response JSON also includes an “expires_in” attribute which is the time in seconds in which the token expires. Subsequent API calls in this document require the following headers:
A single client user is limited to 10 tokens by default. If a client user is being shared across several human users, then each concurrent session that shares the same client user should share the same bearer token. Do not log in and instantiate a new bearer token for each concurrent read session because this will cause your 10th oldest token to become logged out and denied.
Using Search API you can search and find specific customers. Searchable attributes include First name, Last name, email address, Source Customer Number, primary phone and the primary address attributes (address1, address2, zip, state, country).
We support two mechanisms for search - keyword search and attribute specific search. The results are always ranked by relevance based on the search criteria.
This API supports a search engine-like search where you can pass a keyword/ pattern as input and the search results will include any record(s) where this keyword appears in any of the indexed attributes.
https://<environmentSubdomain2>.agilone.com/v2/<tenantId>/dw/a360/customers?searchTerm=<your search term> (HTTP Get operation)
The search term supports various regex patterns. The most used one is the wild-card search with a “*” character. searchTerm=john* will include search results starting with the term john in any of the indexed attributes:
https://<environmentSubdomain2>.agilone.com/v2/<tenantId>/dw/a360/customers?searchTerm=john*
Using this API, you can search for values/patterns on specific attributes. You can search for customer records with John* pattern in their First Name and Smith* in their Last Name.
https://<environmentSubdomain2>.agilone.com/v2/<tenantId>/dw/a360/customers?fq=<attribute-value patterns> (HTTP Get operation)
Attributes supported in search - FirstName, LastName, Email, SourceCustomerNumber, PrimaryPhone, Zip, Country, State, Address1, Address2
Example:
https://<environmentSubdomain2>.agilone.com/v2/<tenantId>/dw/a360/customers?fq=[{"lastName":["eq","smith*"],"firstName":["eq","john*"]}]
Important
If you’re using GCP cluster to make the API call, the search results might display an unwanted port value in customer profile URL. If you face such an issue, send Key and Value as X-Forwarded-Port and 443 respectively in the request payload.
Each result returned in the JSON includes a link to access the 360 profile of that customer along with select attributes for that record to help identify the customer you are looking for. For example, these attributes included in the response can be shown as a preview of those records in the results shown in a UI, without having to get the full individual records.
When the results are a longer list the API will paginate the results it returns. You can pass limit and offset parameters in the request to page through a set of search results when the result set is larger.
Example:
https://<environmentSubdomain2>.agilone.com/v2/<tenantId>/dw/a360/customers?fq=[{"lastName":["eq","smith*"],"firstName":["eq","john*"]}]&limit=10&offset=0
This fetches the first 10 search results.
Important
If you’re using GCP cluster to make the API call, the search results might display an unwanted port value in customer profile URL. If you face such an issue, send Key and Value as X-Forwarded-Port and 443 respectively in the request payload.
Using the link provided on each result, you can access the 360 profile of that customer.
...
"_embedded": {
"resources": [{
"_links": {
"self": {"href": <link to the customer record>}
},
"zip": <value or null>,
"country": <value or null>,
"firstname": <value or null>,
"address2": <value or null>,
"address1": <value or null>,
"sourcecustomernumber": <value or null>,
"id": <value or null>,
"state": <value or null>,
"primaryphone": <value or null>,
"email": <value or null>,
"lastname": <value or null>
}, {
"_links:{..}, <attribute and values>
}]
}
An example of full JSON returned from search API is in a later section below.
The API supports the following parameters:
The 360 Customer Profile API is accessible here:
https://<environmentSubdomain2>.agilone.com/v2/<tenantID>/dw/a360/customers/<customerID>
From this API, you can access the details of the 360 profile of a customer which includes:
In addition to this standard functionality, tenant-specific configurations can tailor this to your unique business needs. See the section below for more details on what can be added via configuration.
The returned JSON always includes a self link to this 360 customer profile. Example:
https://<environmentSubdomain2>.agilone.com/v2/<tenantId>/dw/a360/customers/FTP_CSV_1_102720214
Example syntax snippet is below:
{
"_links":{
"self":{
"href": <link to this customer 360 profile>
}
The API supports the following parameters:
Customer summary attributes returned in the JSON include basic profile attributes, preferences including opt-in/opt-out info for different marketing channels, summaries calculated by CDP based on transactions, summaries calculated by CDP based on events, and predictive analytics.
The attribute names are self-explanatory, and you can refer to the Actions documentation for more details on what each attribute means.
Example syntax snippet in the returned JSON for customer summary attributes below:
"{\"displayResourceKey\":\"$customersummaryAttributes\",\"resource\":\"customersummary\",\"layout\":\"cat\"}": [{
"values": [{
"layout": <layout info relevant to CDP customer 360 UI>,
"udmColumn": "customersummary.<attribute name>",
"value": <Value>
},
{<Similarly, details of other customer summary attribute>}
],
"children": [] //For any 1->many customerSummary attributes.
}]
The transactions linked to this master customer record are returned as part of the 360 profile. This includes the transaction details as well as the related transaction items. Note that these are the transactions across all channels (web and store).
See Appendix below for the attributes included in the Transaction and TransactionItem.
Additional configurations can be done so that other transaction and transaction item attributes are returned - see the configuration section below for details.
Example Syntax Snippet is below:
{\"displayResourceKey\":\"$customerTransaction360\",\"resource\":\"transaction\",\"layout\":\"cat\"}":[
{<Details of the latest transaction including 'children' section for details of each transactionItem that is part of this transaction},
{<Details of next transaction and so on>}
]
The events associated with this customer are returned in the JSON. These events include email, webtag and other customer events the customer may send.
Note that transactions are in the separate transactions section of the JSON (see above) and are not included in the events section.
For example, on the product browsed event, children section includes the sourceProductNumber of the products browsed. On the email events, the message name is included in the details.
Example Syntax Snippet is below:
"{\"displayResourceKey\":\"$customerJourney\",\"resource\":\"event\",\"layout\":\"cat\"}": [{
"values": [{
"layout": <layout info relevant to CDP customer 360 UI>,
"udmColumn": "event.EventTimeStamp",
"value": "1455639057000" //Timestamp value in UTC
}, {
"layout": <layout info relevant to CDP customer 360 UI>,
"udmColumn": "event.Type",
"value": <event type> //Ex: emailOpen
}],
"children": [
[<Additional details about this event>]
]
}, <Other events>
}],
The returned JSON includes info about the individual customer records which are de-duped into this master customer record.
The collection attributes that are part of this record are returned in the children section. For example, multiple addresses can be related to a customer record and are returned in this section. For each address, the attributes returned include - address.Address1, address.Address2, address.Country, address. Zip, address.State, address.City, address.Certified.
Example Syntax Snippet is below:
""{\"displayResourceKey\":\"$customer\",\"resource\":\"customer\",\"layout\":\"cat\"}": [{
"values": [{
"layout": <layout info>,
"udmColumn": "customer.FirstName",
"value": <value>
},
//Similarly data for other attributes
],
"children": [
//For the 1->many info
[{
"layout": <layout info>,
"udmColumn": "customeraddressxref.DeleteFlag",
"value": <value>
}, <Other address attributes>
The following are the return codes on the response:
The 360 API is built to be configurable to meet the unique business needs of all CDP clients. Contact your Customer Success Manager for further details. The following are some of the supported customizations:
Below are some of the attributes returned in the 360 profile JSON for specific entities. Note that these could change in future. Also configurations can change the exact list returned when you invoke the API.
Transaction attributes : SourceTransactionNumber, Total, TransactionTimestamp, Type.
TransactionItem attributes : Discount, SaleRevenue, ShippingRevenue, ShipDate, Subtype (Shipped or Returned or Demand or Cancelled), Type.
For each individual customer record, the attributes are : customer.lastName, customer.SourceSystemID, customer.SourceCustomerNumber, customer.Email, customer.EmailStatus.
Event attributes : event.EventTimeStamp and event.Type attributes. Additional event details are returned in the children section.
https://api7.agilone.com/v2/465/dw/a360/customers?fq=[{%22lastname%22:[%22eq%22,%22cartwright*%22],%22firstname%22:[%22eq%22,%22katey*%22]}]&limit=10&offset=0
returns:
{
"count": 3,
"_links": {
"self": {
"href": "https://api7.agilone.com/v2/465/dw/a360/customers"
},
"first": {
"href": "https://api7.agilone.com/v2/465/dw/a360/customers?offset=0&offset=0&limit=10&limit=10&fq=%5B%7B%22lastname%22:%5B%22eq%22,%22cartwright*%22%5D,%22firstname%22:%5B%22eq%22,%22katey*%22%5D%7D%5D"
},
"last": {
"href": "https://api7.agilone.com/v2/465/dw/a360/customers?offset=0&offset=0&limit=10&limit=10&fq=%5B%7B%22lastname%22:%5B%22eq%22,%22cartwright*%22%5D,%22firstname%22:%5B%22eq%22,%22katey*%22%5D%7D%5D"
}
},
"_embedded": {
"resources": [
{
"_links": {
"self": {
"href": "https://api7.agilone.com/v2/465/dw/a360/customers/FTP_CSV_1_360profile_customer_13"
}
},
"zip": "04473",
"country": "US",
"firstname": "Katey",
"address2": null,
"address1": "4 Colburn Dr",
"sourcecustomernumber": "360profile_customer_13",
"id": "FTP_CSV_1_360profile_customer_13",
"state": "ME",
"primaryphone": "2039124771",
"email": "[email protected]",
"lastname": "Cartwright"
},
{
"_links": {
"self": {
"href": "https://api7.agilone.com/v2/465/dw/a360/customers/FTP_CSV_1_360profile_customer_11"
}
},
"zip": "94043",
"country": "US",
"firstname": "Katey",
"address2": null,
"address1": "1091 N Shoreline Blvd",
"sourcecustomernumber": "360profile_customer_11",
"id": "FTP_CSV_1_360profile_customer_11",
"state": "CA",
"primaryphone": "(203) 912-4771",
"email": "[email protected]",
"lastname": "Cartwright"
},
{
"_links": {
"self": {
"href": "https://api7.agilone.com/v2/465/dw/a360/customers/FTP_CSV_1_360profile_customer_17"
}
},
"zip": "94043",
"country": "US",
"firstname": "Katey Cole",
"address2": null,
"address1": "1091 N Shoreline Blvd",
"sourcecustomernumber": "360profile_customer_17",
"id": "FTP_CSV_1_360profile_customer_17",
"state": "CA",
"primaryphone": null,
"email": "[email protected]",
"lastname": "Cartwright"
}
]
}
}
https://api7.agilone.com/v2/465/dw/a360/customers/FTP_CSV_1_360profile_customer_11?limit=25
returns:
{
"customerIds": [
"FTP_CSV_1_360profile_customer_11",
"FTP_CSV_1_360profile_customer_12",
"FTP_CSV_1_360profile_customer_13",
"FTP_CSV_1_360profile_customer_14",
"FTP_CSV_1_360profile_customer_15",
"FTP_CSV_1_360profile_customer_16",
"FTP_CSV_1_360profile_customer_17"
],
"householdCustomerIds": [
"FTP_CSV_1_360profile_customer_11"
],
"realtimeData": {},
"{\"displayResourceKey\":\"$householdSummary\",\"resource\":\"householdsummary\",\"layout\":\"customer\"}": [
{
"rowKey": " \\x00\\x00\\x01\\xD1\\xFF\\xFF\\xFF\\xF3\\x00\\x00\\x00\\x00\\x00\\x00\\x00\\x00\\x00\\x00\\x00\\x00\\x00\\x00\\x00\\x01FTP_CSV_1_360profile_customer_11",
"values": [
{
"udmColumn": "householdsummary.FirstTransactionDate",
"value": "1475638320000"
},
{
"udmColumn": "householdsummary.Frequency",
"value": "1.7892156862745099"
},
{
"udmColumn": "householdsummary.HouseholdID",
"value": "FTP_CSV_1_360profile_customer_11"
},
{
"udmColumn": "householdsummary.PrimaryBrand",
"value": "John Cordan"
},
{
"udmColumn": "householdsummary.PrimaryOrganization",
"value": "Physical"
},
{
"udmColumn": "householdsummary.primarystore",
"value": "Chicago store"
},
{
"udmColumn": "householdsummary.recencydays",
"value": "467"
},
{
"udmColumn": "householdsummary.State",
"value": "CT"
},
{
"udmColumn": "householdsummary.tenuredays",
"value": "1020"
},
{
"udmColumn": "householdsummary.TotalDiscount",
"value": "134"
},
{
"udmColumn": "householdsummary.TotalRevenue",
"value": "2840"
},
{
"udmColumn": "householdsummary.TotalRevenue_13_24Months",
"value": "2351"
},
{
"udmColumn": "householdsummary.TotalRevenue_Last12Months",
"value": "0"
},
{
"udmColumn": "householdsummary.TotalTransactionCount",
"value": "5"
},
{
"udmColumn": "householdsummary.TotalTransactionCount_Last12Months",
"value": "0"
},
{
"udmColumn": "householdsummary.TotalTransactionCount_Last13_24Months",
"value": "4"
},
{
"udmColumn": "householdsummary.Zipcode",
"value": "06880"
},
{
"udmColumn": "householdsummary.aovgroup",
"value": "500+"
},
{
"udmColumn": "householdsummary.LastTransactionDate",
"value": "1523414640000"
},
{
"udmColumn": "householdsummary.Address1",
"value": "17 Ferry Ln"
},
{
"udmColumn": "householdsummary.Address2",
"value": "Unknown"
},
{
"udmColumn": "householdsummary.averagediscountrate",
"value": "0-5%"
},
{
"udmColumn": "householdsummary.City",
"value": "Westport"
},
{
"udmColumn": "householdsummary.Country",
"value": "US"
}
],
"children": [],
"ignore": false
}
],
"{\"displayResourceKey\":\"$utoprecommendations\",\"resource\":\"utoprecommendations\",\"layout\":\"customer\"}": [
{
"rowKey": "\\x06\\x00\\x00\\x01\\xD1\\xFF\\xFF\\xFC\\x0E\\x00\\x00\\x00\\x00\\x00\\x00\\x00\\x00\\x00\\x00\\x00\\x00\\x00\\x00\\x00\\x01FTP_CSV_1_360profile_customer_11",
"values": [
{
"udmColumn": "utoprecommendations.MasterCustomerID",
"value": "FTP_CSV_1_360profile_customer_11"
}
],
"children": [
[
{
"udmColumn": "utoprecommendations.sourceproductnumber",
"value": "101203352"
},
{
"udmColumn": "utoprecommendations.ranknumber",
"value": "2"
},
{
"udmColumn": "product.name",
"value": "O handle casserole"
},
{
"udmColumn": "product.ImageURL",
"value": "https://agilone.github.io/images-product/demo/101203352.png"
}
],
[
{
"udmColumn": "utoprecommendations.sourceproductnumber",
"value": "101203364"
},
{
"udmColumn": "utoprecommendations.ranknumber",
"value": "5"
},
{
"udmColumn": "product.name",
"value": "Caicos Sarah Maria"
},
{
"udmColumn": "product.ImageURL",
"value": "https://agilone.github.io/images-product/demo/101203364.png"
}
],
[
{
"udmColumn": "utoprecommendations.sourceproductnumber",
"value": "101203356"
},
{
"udmColumn": "utoprecommendations.ranknumber",
"value": "4"
},
{
"udmColumn": "product.name",
"value": "Pitcher with rings"
},
{
"udmColumn": "product.ImageURL",
"value": "https://agilone.github.io/images-product/demo/101203356.png"
}
],
[
{
"udmColumn": "utoprecommendations.sourceproductnumber",
"value": "101203358"
},
{
"udmColumn": "utoprecommendations.ranknumber",
"value": "3"
},
{
"udmColumn": "product.name",
"value": "oval serving dish glass melt"
},
{
"udmColumn": "product.ImageURL",
"value": "https://agilone.github.io/images-product/demo/101203358.png"
}
],
[
{
"udmColumn": "utoprecommendations.sourceproductnumber",
"value": "101203362"
},
{
"udmColumn": "utoprecommendations.ranknumber",
"value": "1"
},
{
"udmColumn": "product.name",
"value": "Breakfast bundle"
},
{
"udmColumn": "product.ImageURL",
"value": "https://agilone.github.io/images-product/demo/101203362.png"
}
]
],
"ignore": false
}
],
"{\"displayResourceKey\":\"$customerTransaction360\",\"resource\":\"transaction\",\"layout\":\"customer\"}": [
{
"rowKey": "%\\x00\\x00\\x01\\xD1\\xFF\\xFF\\xFF\\xF5\\x00\\x00\\x00\\x00\\x00\\x00\\x00\\x00\\x00\\x00\\x00\\x00\\x00\\x00\\x00\\x01FTP_CSV_1_360profile_customer_14\\x00\\x00\\x01b\\xB2\\x96\\xA5\\x80I{\\xFA\\x18\\x82wE\\xF6LHb\\x8D\\xC0\\xC7\\xED\\x87\\xD7\\xE1\\xAD\\xBF",
"values": [
{
"udmColumn": "organization.type",
"value": "Physical"
},
{
"udmColumn": "transaction.CustomerID",
"value": "FTP_CSV_1_360profile_customer_14"
},
{
"udmColumn": "transaction.TransactionTimestamp",
"value": "1523414640000"
},
{
"udmColumn": "transaction.SourceTransactionNumber",
"value": "STORE7_20180410194400"
},
{
"udmColumn": "transaction.Total",
"value": "660"
},
{
"udmColumn": "transaction.Type",
"value": "Purchase"
}
],
"children": [
[
{
"udmColumn": "transactionitem.Type",
"value": "Purchase"
},
{
"udmColumn": "transactionitem.Subtype",
"value": "Shipped"
},
{
"udmColumn": "transactionitem.SaleRevenue",
"value": "310"
},
{
"udmColumn": "product.Name",
"value": "Casserole dish"
},
{
"udmColumn": "product.SourceProductNumber",
"value": "101203346"
},
{
"udmColumn": "product.ProductURL",
"value": null
},
{
"udmColumn": "product.BrandName",
"value": "Steve Arleo"
},
{
"udmColumn": "transactionitem.ShippingRevenue",
"value": "25"
},
{
"udmColumn": "transactionitem.Discount",
"value": "20"
},
{
"udmColumn": "transactionitem.ShipDate",
"value": "1523760240000"
},
{
"udmColumn": "product.ImageURL",
"value": "https://agilone.github.io/images-product/demo/101203346.png"
},
{
"udmColumn": "product.ID",
"value": "101203346"
},
{
"udmColumn": "product.ProductURL",
"value": null
},
{
"udmColumn": "product.ImageURL",
"value": "https://agilone.github.io/images-product/demo/101203346.png"
},
{
"udmColumn": "product.Name",
"value": "Casserole dish"
},
{
"udmColumn": "product.BrandName",
"value": "Steve Arleo"
}
],
[
{
"udmColumn": "transactionitem.Type",
"value": "Purchase"
},
{
"udmColumn": "transactionitem.Subtype",
"value": "Shipped"
},
{
"udmColumn": "transactionitem.SaleRevenue",
"value": "260"
},
{
"udmColumn": "product.Name",
"value": "U handle coffee jar"
},
{
"udmColumn": "product.SourceProductNumber",
"value": "101203354"
},
{
"udmColumn": "product.ProductURL",
"value": null
},
{
"udmColumn": "product.BrandName",
"value": "Steve Arleo"
},
{
"udmColumn": "transactionitem.ShippingRevenue",
"value": "10"
},
{
"udmColumn": "transactionitem.Discount",
"value": "50"
},
{
"udmColumn": "transactionitem.ShipDate",
"value": "1523760240000"
},
{
"udmColumn": "product.ImageURL",
"value": "https://agilone.github.io/images-product/demo/101203354.png"
},
{
"udmColumn": "product.ID",
"value": "101203354"
},
{
"udmColumn": "product.ProductURL",
"value": null
},
{
"udmColumn": "product.ImageURL",
"value": "https://agilone.github.io/images-product/demo/101203354.png"
},
{
"udmColumn": "product.Name",
"value": "U handle coffee jar"
},
{
"udmColumn": "product.BrandName",
"value": "Steve Arleo"
}
],
[
{
"udmColumn": "transactionitem.Type",
"value": "Purchase"
},
{
"udmColumn": "transactionitem.Subtype",
"value": "Shipped"
},
{
"udmColumn": "transactionitem.SaleRevenue",
"value": "90"
},
{
"udmColumn": "product.Name",
"value": "Pencil drawn goat"
},
{
"udmColumn": "product.SourceProductNumber",
"value": "101203365"
},
{
"udmColumn": "product.ProductURL",
"value": null
},
{
"udmColumn": "product.BrandName",
"value": "John Cordan"
},
{
"udmColumn": "transactionitem.ShippingRevenue",
"value": "10"
},
{
"udmColumn": "transactionitem.Discount",
"value": "0"
},
{
"udmColumn": "transactionitem.ShipDate",
"value": "1523760240000"
},
{
"udmColumn": "product.ImageURL",
"value": "https://agilone.github.io/images-product/demo/101203365.png"
},
{
"udmColumn": "product.ID",
"value": "101203365"
},
{
"udmColumn": "product.ProductURL",
"value": null
},
{
"udmColumn": "product.ImageURL",
"value": "https://agilone.github.io/images-product/demo/101203365.png"
},
{
"udmColumn": "product.Name",
"value": "Pencil drawn goat"
},
{
"udmColumn": "product.BrandName",
"value": "John Cordan"
}
]
],
"ignore": false
},
{
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53 State Street, 10th Floor
Boston, MA 02109
United States
Phone: 888-922-7842