With this feature, you can purge or anonymize the Personally Identifiable Information (PII) of individuals to have GDPR, CCPA, or other regulatory compliance. To erase the data of even a single individual in CDP, the system reads all PII data across all data stores, and rewrites a significant volume of data. This is a resource intensive process that should not be used for data rectification purposes, as rectifying data does not require updating all PII data across all data stores and can be performed in an efficient manner. Acquia recommends against misusing this feature for purposes other than the regulatory compliance.
The following data is purged:
Transactional data is anonymized by removing customer identifiers and marking the transaction as anonymous.
The following are the source systems and modules from where the CDP cleanses and innominate Personally Identifiable Information (PII):
Source systems:
Modules:
The following CDP data stores are unmanaged, so they enforce less than 30 days retention policies:
To enable GDPR data erasure, contact Acquia support. CDP users with the
CDP production access role: Vega-full prod access
are the only users who
can request access to this feature. After getting access, CDP users can grant
access to other users.
The following are the ways to use data erasure: