Data erasure — Acquia Docs

Purpose¶

With this feature, you can purge or anonymize the Personally Identifiable Information (PII) of individuals to have GDPR, CCPA, or other regulatory compliance. To erase the data of even a single individual in CDP, the system reads all PII data across all data stores, and rewrites a significant volume of data. This is a resource intensive process that should not be used for data rectification purposes, as rectifying data does not require updating all PII data across all data stores and can be performed in an efficient manner. Acquia recommends against misusing this feature for purposes other than the regulatory compliance.

Data handling¶

What data is purged or anonymized¶

The following data is purged:

Customer and customer address cross-reference
Event
Campaign history
Campaign output
Report output
Data export output
Custom entities containing PII

Transactional data is anonymized by removing customer identifiers and marking the transaction as anonymous.

Where is my data purged or anonymized¶

The following are the source systems and modules from where the CDP cleanses and innominate Personally Identifiable Information (PII):

Source systems:

Data Warehouse Layer
Business Intelligence Layer

Modules:

Actions: Campaigns +
Analytics: Metrics, Dashboards, and Reports
Data Exports
Interactive Queries
360 Profiles

The following CDP data stores are unmanaged, so they enforce less than 30 days retention policies:

CDP SFTP
CDP AWS S3 Buckets
Sparse Layer

Enabling GDPR data erasure¶

To enable GDPR data erasure, contact Acquia support. CDP users with the CDP production access role: Vega-full prod access are the only users who can request access to this feature. After getting access, CDP users can grant access to other users.

The following are the ways to use data erasure:

Looking for something?

Data erasure¶