With this feature, you can purge or anonymize the Personally Identifiable Information (PII) of individuals to achieve regulatory compliance. To erase the data of even a single individual in CDP, the system reads all PII data across all data stores, and rewrites a significant volume of data. This is a resource intensive process that should not be used for data rectification purposes, as rectifying data does not require updating all PII data across all data stores and can be performed in an efficient manner. Acquia recommends against misusing this feature for purposes other than the regulatory compliance.
The following data is purged:
Customer and customer address cross-reference
Data export output
Custom entities containing PII
Transactional data is anonymized by removing customer identifiers and marking the transaction as anonymous.
The following are the source systems and modules from where the CDP cleanses and innominate Personally Identifiable Information (PII):
Data Warehouse Layer
Business Intelligence Layer
Actions: Campaigns +
Analytics: Metrics, Dashboards, and Reports
The following CDP data stores are unmanaged, so they enforce less than 30 days retention policies:
CDP AWS S3 Buckets
To enable data erasure, contact Acquia support and specify the users on your team who must have the Data Erasure role.
The following are the ways to use data erasure: