Important Usage Notes

  1. Note that the MasterCustomerID of a customer record is heavily dependent on de-duping rules, is calculated everyday, and hence subject to change. Because we continually process new information for customer records, Customer Data Platform (CDP)’s unique identifier for master customers may change over time. The most consistent way to identify a specific customer record over a period of time is to use the “SourceCustomerNumber” attribute instead.
  2. The order of columns within an exported flat file might change if new columns are added to the Data Export or if existing columns are removed. It’s highly recommended that any downstream integrations do not depend on the order of columns within exported files for data ingestion purposes. The column headers will always be included in the first row.