Acquia CDP
Data Erasure
With this feature, you can purge or anonymize the Personally Identifiable Information (PII) of individuals to achieve regulatory compliance. To erase the data of even a single individual in CDP, the system reads all PII data across all data stores, and rewrites a significant volume of data. This is a resource intensive process that should not be used for data rectification purposes, as rectifying data does not require updating all PII data across all data stores and can be performed in an efficient manner. Acquia recommends against misusing this feature for purposes other than the regulatory compliance.
The following data is purged:
Transactional data is anonymized by removing customer identifiers and marking the transaction as anonymous.
The following are the source systems and modules from where the CDP cleanses and innominate Personally Identifiable Information (PII):
Source systems:
Modules:
The following CDP data stores are unmanaged, so they enforce less than 30 days retention policies:
Note: The results of data purges are not immediately visible in A360 profiles. It might take some time for the changes to be reflected. You can view the updated information once the next full run of the refresh process is completed.
To enable data erasure, contact Acquia support and specify the users on your team who must have the Data Erasure role.
The following are the ways to use data erasure:
If this content did not answer your questions, try searching or contacting our support team for further assistance.
If this content did not answer your questions, try searching or contacting our support team for further assistance.
Acquia CDP