| Field Name | Required ? | Data type | Referential integrity | Description |
|---|---|---|---|---|
| SourceDispatchNumber | Required | String | Dispatch:SourceDispatchNumber | The unique identifier of the dispatch in your system. |
| Name | Required | String | The name of the dispatch. Note that this can be displayed in the applications, so please pick a human readable name. | |
| SourceCampaignNumber | String | Campaign:SourceCampaignNumber | The identifier of the campaign this dispatch belongs to. | |
| Type | String | The Dispatch Type.This typically corresponds to the first level of the hierarchy of your campaigns. E.g. for Google Analytics, we used this to store the “Medium” information (from the UTM hierarchy/tagging “Medium > Source > Campaign > AdGroup > Keyword”) | ||
| SubType | String | The Dispatch Sub-type.This typically corresponds to the second level of the hierarchy of your campaigns.E.g. for Google Analytics, we used this to store the “Source” information (from the UTM hierarchy/tagging “Medium > Source > Campaign > AdGroup > Keyword”) | ||
| DateCreated | Datetime | The date at which the dispatch was created/executed in your system. | ||
| AttributionWindow | Integer | The number of days after the AttributionStartDate during which revenue matchback attribution will be calculated. For example, if the attribution window is 14, and the attribution start date is January 1st 2020, then transactions between January 1st and January 14th will be eligible for matchback attribution to this dispatch. | ||
| AttributionStartDate | Datetime | The start date from which revenue matchback attribution should begin. For direct mail campaigns, this is generally the in home date. | ||
| AttributionStartDate | Datetime | The start date from which revenue matchback attribution should begin. For direct mail campaigns, this is generally the in home date. | ||
| Custom attributes | Optional | Any (float, datetime, string, boolean) | Custom attributes that you want to use inside the Customer Data Platform (CDP) application. Note that this customization is not self-service, requires you to engage with your CDP CSM, and involves some deployment effort. |
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