Acquia CDP

Message feed

Field name

Importance

Data type

Referential integrity

Description

SourceMessageNumber

Required

String

The unique identifier for this message in your system.

SourceDispatchNumber

Required

String

Dispatch:SourceDispatchNumber

The identifier of the dispatch to which this message belongs.

Name

Required

String

The name of the message in your system. CDP displays this name in the application.

Subject

Optional

String

The subject of the message for email and related messages. For other types of marketing messages, you can use this as an attribute to store more information about the message. For example, for Google Analytics, CDP uses this to store the keyword information from the UTM hierarchy or tagging, “Medium > Source > Campaign > AdGroup > Keyword”.

Content

Optional

String

The description of the content of the message for email and related messages. For other types of marketing messages, you can use this as an attribute to store more information about the message. For example, for Google Analytics, CDP uses this to store the AdGroup information from the UTM hierarchy or tagging, “Medium > Source > Campaign > AdGroup > Keyword”.

SendDate

Optional

Datetime

The date when your message was sent.

MessageFrom

Optional

String

The sender information for email and related messages. Not applicable for other marketing messages.

Links

Optional

String

The list of links that were contained in the email, separated by commas for email and related messages. Not applicable for other marketing messages.

DateCreated

Optional

Datetime

The date when the message was created in the system.

Variant

Optional

String

The variant to which this message belongs, if it was part of an A/B test. CDP displays this name in the application.

Cost

Optional

String

Only used for Direct Mail campaigns. It stores the cost of sending this message to its recipients.

AttributionWindow

Optional

Integer

Only used for Direct Mail campaigns. It stores the time window during which CDP attributes the transactions to this message.

AttributionStartDate

Optional

Datetime

Only used for Direct Mail campaigns. It stores the date to start the AttributionWindow period to attribute transactions to this message.

Custom attributes

Optional

Any (float, datetime, string, boolean)

Custom attributes that you use within CDP. This customization is not self-service and requires you to engage with your CDP customer value manager (CVM). It involves deployment effort.