Information for: DEVELOPERS   PARTNERS   SUPPORT

Message Feed

Feed structure

Field Name Required ? Data type Referential integrity Description
SourceMessageNumber Required String   The unique identifier for this message in your system.
SourceDispatchNumber Required String Dispatch:SourceDispatchNumber The identifier of the dispatch this message belongs to.
Name Required String   The name of the message in your system. Note that this can be displayed in the applications, so please pick a human readable name.
Subject Optional String   For Email and related messages : the subject of the message. For other types of marketing messages, this can simply be used as an attribute to store more information about the message. E.g. for Google Analytics, we used this to store the “keyword” information (from the UTM hierarchy/ tagging “Medium > Source > Campaign > AdGroup > Keyword”)
Content Optional String   For Email and related messages : a description of the content of the message. For other types of marketing messages, this can simply be used as an attribute to store more information about the message. E.g. for Google Analytics, we used this to store the “AdGroup” information (from the UTM hierarchy/tagging “Medium > Source > Campaign > AdGroup > Keyword”)
SendDate Optional Datetime   The date at which your message was sent.
MessageFrom Optional String   For Email and relates messages : the sender information. For other types or marketing messages : not really applicable.
Links Optional String   For Email and relates messages : the list of links that were contained in the email, separated by commas. For other types or marketing messages : not really applicable.
DateCreated Optional Datetime   The date at which the message was created in the system.
Variant Optional String   The variant to which this message belongs, if it was part of an A/B test. Note that this can be displayed in the applications, so please pick a human readable name.
Cost Optional String   Only used for Direct Mail campaigns, this is designed to store the cost of sending this message to its recipients.
AttributionWindow Optional Integer   Only used for Direct Mail campaigns, this is designed to store the time window during which transactions should be attributed to this message.
AttributionStartDate Optional Datetime   Only used for Direct Mail campaigns, this is designed to store the date to start the AttributionWindow period (to attribute transactions to this message).
Custom attributes Optional Any (float, datetime, string, boolean)   Custom attributes that you want to use inside the Customer Data Platform (CDP) application. Note that this customization is not self-service, requires you to engage with your CDP CSM, and involves some deployment effort.