| Field Name | Required ? | Data type | Referential integrity | Description |
|---|---|---|---|---|
| SourceMessageNumber | Required | String | The unique identifier for this message in your system. | |
| SourceDispatchNumber | Required | String | Dispatch:SourceDispatchNumber | The identifier of the dispatch this message belongs to. |
| Name | Required | String | The name of the message in your system. Note that this can be displayed in the applications, so please pick a human readable name. | |
| Subject | Optional | String | For Email and related messages : the subject of the message. For other types of marketing messages, this can simply be used as an attribute to store more information about the message. E.g. for Google Analytics, we used this to store the “keyword” information (from the UTM hierarchy/ tagging “Medium > Source > Campaign > AdGroup > Keyword”) | |
| Content | Optional | String | For Email and related messages : a description of the content of the message. For other types of marketing messages, this can simply be used as an attribute to store more information about the message. E.g. for Google Analytics, we used this to store the “AdGroup” information (from the UTM hierarchy/tagging “Medium > Source > Campaign > AdGroup > Keyword”) | |
| SendDate | Optional | Datetime | The date at which your message was sent. | |
| MessageFrom | Optional | String | For Email and relates messages : the sender information. For other types or marketing messages : not really applicable. | |
| Links | Optional | String | For Email and relates messages : the list of links that were contained in the email, separated by commas. For other types or marketing messages : not really applicable. | |
| DateCreated | Optional | Datetime | The date at which the message was created in the system. | |
| Variant | Optional | String | The variant to which this message belongs, if it was part of an A/B test. Note that this can be displayed in the applications, so please pick a human readable name. | |
| Cost | Optional | String | Only used for Direct Mail campaigns, this is designed to store the cost of sending this message to its recipients. | |
| AttributionWindow | Optional | Integer | Only used for Direct Mail campaigns, this is designed to store the time window during which transactions should be attributed to this message. | |
| AttributionStartDate | Optional | Datetime | Only used for Direct Mail campaigns, this is designed to store the date to start the AttributionWindow period (to attribute transactions to this message). | |
| Custom attributes | Optional | Any (float, datetime, string, boolean) | Custom attributes that you want to use inside the Customer Data Platform (CDP) application. Note that this customization is not self-service, requires you to engage with your CDP CSM, and involves some deployment effort. |
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