Acquia CDP
Validation and standardization
CDP applies the following standardization on data:
This data processing is done through a third-party component called Melissa Data.
CDP supports the following countries:
US
CA
UK
TR
Melissa Data ingests the following information from the Address feed shared by customers:
Address1
Address2
Zip
City
State
CountryCode
It standardizes the data, processes the data against the USPS database, and provides the following information:
If the CountryCode is not provided, CDP defaults to US and tries to
standardize and validate accordingly.
If the provided CountryCode is invalid, CDP does not validate the address
and returns the result as invalid.
If the CountryCode is valid but not supported, CDP does not validate the
country. CDP sends the data through as it is.
If Melissa Data is unable to validate the combination of Address1,
Zip, City, State, and Country, it tries to revalidate the
address by using the combination of Address2, Zip, City,
State, and Country. This is called field shuffling or swapping.
If the updated combination is validated, Melissa Data returns
the address as Address2, Address1, Zip, City,
State, and Country in the same order. Therefore, CDP swaps
Address1 and Address2 in DW.
Certified: This field indicates whether the address is Coding Accuracy Support System (CASS) certified. CASS specifies that the street exists and the street number falls in the range of street numbers on that street. It does not necessarily mean that this is a deliverable address, but the address meets the standards and can be standardized by the USPS software. In addition, if you provide CASS certification to USPS, you are eligible for postage discounts. However, few CASS-certified addresses can be undeliverable.
The processing is identical for every tenant. However, Melissa Global Data
for UK addresses can be used only in the EU data center. CDP uses the same
process for validating UK addresses as is used to validate US and
CA addresses. This is done by populating Certified and DPVConfirm
attributes in UDM with their UK equivalent.
The processing is identical for every tenant. However, Melissa Global Data
for TR addresses can be used only in the EU data center. CDP uses the same
process for validating TR addresses as is used to validate US and
CA addresses. This is done by populating Certified and DPVConfirm
attributes in UDM with their TR equivalent.
This data processing is done through a third-party component called Melissa Data.
To process email addresses through this component, email addresses must have valid syntaxes with known domains. Additionally, email addresses must not be in the list of known spam-traps.
After processing the data, Melissa Data returns:
The following values or email statuses in UDM+:
V: Indicates that the email address is verified. The syntax is
valid, and DatabaseLookup or MXLookup confirmed the validity of the
domain name of the submitted email address.
U: Indicates that the email address is not verified. The syntax is
valid, but DatabaseLookup did not confirm the validity of the domain
name of the submitted email address. However, the domain is not found in the
list of invalid domain names.
X: Indicates that the email address is incorrect. The syntax is invalid. For example:
The address does not contain @, domain, or mailbox.
The address belongs to a known spam-trap.
Acquia CDPMXLookup did not locate the domain name of the submitted emailaddress.
The list of invalid domains contains the domain name.
NULL: No email was sent to Melissa Data.
Email addresses that contain obvious errors and forbidden characters are
often cleaned up. For example, [email protected] is corrected
as [email protected]. Additional examples:
Input | Output | Email Status |
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CDP analyzes your most occurring values and ignores dummy values such as
[email protected]. While surveying your data, CDP might come across a few high
occurring values with a valid format. The values might be linked to marketing
tests, resellers, or bulk buyers. In such cases, Acquia works with you to
confirm the proper course of action based on what suits your business needs.
This data processing is done through a third-party component called Melissa Data.
This feature is available only for the US and Canada. CDP cannot check the actual country of the customer. You must use this feature only for the US and Canada phone numbers. However, if you use this feature for non-US numbers, international formats and numbers are not corrected properly.
Validation: When validation is enabled, it returns the following in the
<phonecolumnname>validity UDM column:
V for valid numbers
X for invalid numbers
The validation process provides the following results:
The primaryphone, secondaryphone, and mobilephone are formatted.
The primaryphone, secondaryphone, and mobilephone use the
default input number if invalid (unformatted).
The primaryphonevalidity, secondaryphonevalidity, and
mobilephonevalidity are populated with V if valid and X if
invalid.
Standardization occurs only when the phone number is considered valid. Standardization:
Separates the area code, whenever applicable
Splits the prefix, suffix, and extensions, whenever applicable
CDP analyzes your most occurring values and ignores dummy values such as
0000000000. While surveying your data, CDP might come across a few high
occurring values with a valid format. The values might be linked to marketing
tests, resellers, or bulk buyers. In such cases, Acquia works with you to
confirm the proper course of action based on what suits your business needs.
DPVConfirm: This field indicates whether the street exists or the street number falls in the range of street numbers on that street. It also indicates whether this is an actual stop for the postal carrier. As USPS verifies the postal carrier’s stop at the location, Delivery Point Verified (DPV) increases the chances of delivering the mail. However, if an address is not DPVConfirm, it does not mean that the address is not deliverable. For example, an address can be a non DPVConfirm because it does not include an apartment number, or the apartment number on the address cannot be verified by USPS. Mailers mail these records assuming that the postal carrier knows how to deliver the mail to the person in the apartment building.
For a given address, the combination of Certified and DPVConfirm ensures the best deliverability for the client’s campaigns. However, a few such certified addresses might be undeliverable. Alternatively, a few non-certified addresses might be deliverable, as the USPS certification system does not cover all cases.
ZipExt or ZIP+4: This field is applicable to the US addresses only.
This is a precise version of the zipcode, which ensures easier delivery route
planning and reduced mailing cost. This is returned only when
DPVConfirm for the address is true.
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DPVConfirm: This field indicates whether the street exists or the street number falls in the range of street numbers on that street. It also indicates whether this is an actual stop for the postal carrier. As USPS verifies the postal carrier’s stop at the location, Delivery Point Verified (DPV) increases the chances of delivering the mail. However, if an address is not DPVConfirm, it does not mean that the address is not deliverable. For example, an address can be a non DPVConfirm because it does not include an apartment number, or the apartment number on the address cannot be verified by USPS. Mailers mail these records assuming that the postal carrier knows how to deliver the mail to the person in the apartment building.
For a given address, the combination of Certified and DPVConfirm ensures the best deliverability for the client’s campaigns. However, a few such certified addresses might be undeliverable. Alternatively, a few non-certified addresses might be deliverable, as the USPS certification system does not cover all cases.
ZipExt or ZIP+4: This field is applicable to the US addresses only.
This is a precise version of the zipcode, which ensures easier delivery route
planning and reduced mailing cost. This is returned only when
DPVConfirm for the address is true.
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If this content did not answer your questions, try searching or contacting our support team for further assistance.