Overview
Generally, Acquia CDP promotes data utilizing the “last non-null” paradigm, where the most recent data received is the data promoted and surfaced in summary tables at the master customer level. In some instances, Acquia CDP employs more complex promotion logic because “last non-null” can have undesirable results. This complex promotion logic can be overwritten per tenant if you require adjustments to our standard logic. Rank conditions that begin with START_DYNAMIC_RANK__ and end with END_DYNAMIC_RANK__ can be overwritten for a specific client.