Event feed

Important

This functionality applies only to specific tenants. Before implementing or developing any feed or API solution, review your use case with your Customer Data Platform (CDP) team to ensure that CDP can support your use case. Ensure that the platform is properly configured before you start pushing this data.

The following section lists the main attributes that you can send to CDP.

Feed description¶

Individual, atomic events linked to each customer. For example, email events (emailSend, emailOpen, and emailClick), web events (productBrowsed, checkout, and login), direct mail events (directmailSend) and custom events that are specific to your brand (storeVisit, yogaEvent, and warrantySignup.

Feed structure¶

Field name	Importance	Data type	Referential integrity	Description
Cookie	Required/Optional (depending on the use case)	String		The unique identifier of the person triggering the event. For web or app-related events, use an actual cookieID or mobiledeviceID of the visitor, prefixed with an indication of the source system. This attribute is used only for web or app-related events.
Type	Required	String		The type of the event. Standard email event values for this attribute are: `emailSend` `emailOpen` `emailClick` `emailBounce` `emailSubscribe`, `emailUnsubscribe` Standard web event values for this attribute are: `productBrowsed` `categoryBrowsed` `onsiteSearch` `cartUpdated` `checkout` The value must follow the camelCasing convention. You can also use custom event values. To configure them, contact your CDP team.. The following are some examples of custom event values: `smsSubscribe` `smsOpen` `smsClick` `smsUnsubscribe` `smsSend` `smsDeliver`
Subtype	Optional	String		This feed stores the type of bounce for email bounce events. For example, hard or soft.
EventTimeStamp	Required	Datetime		The date and time at which the event occurred. This feed is stored as an epoch timestamp in milliseconds to maintain the best precision. EventTimeStamp must be sent as an epoch timestamp in milliseconds. To convert human-readable dates to epoch timestamp in milliseconds, see Epoch Converter.
SourceCustomerNumber	Required (see description)	String	Customer: SourceCustomerNumber	The unique identifier of the customer or visitor that triggered this event. You must provide one of the following two identifiers for CDP to load the events in the platform: Email SourceCustomerNumber
Email	Required (see description)	String	Customer: Email	The email address of the customer or visitor that triggered this event. You must provide one of the following two identifiers for CDP to load the events in the platform: Email SourceCustomerNumber
Referer	Optional	String		This attribute stores the URL of the page that leads the visitor to the current page on which the event was triggered. This attribute is applicable to only web events.
URL	Optional	String		This attribute stores the URL of the current page where this event was triggered. This attribute is applicable to only web events.
SourceMessageNumber	Recommended	String	Message: SourceMessageNumber	The message which triggered this event for the customer or visitor. For email events: This is the message that was sent, opened, clicked, or bounced that led to the subscription or unsubscription of the customer. For other marketing campaigns, such as email and SMS, this is the message that was sent, or that was viewed by the customer and on which the event was triggered. This is important for reporting and tying events to the marketing efforts that triggered them.
SourceProductNumber	Recommended	String	Product:SourceProductNumber	The identifier of the product tied to the event. This attribute is applicable to web events. The identifier of the product targeted by productBrowsed, cartUpdated, and checkout events.
SourceProductCategoryNumber	Optional	String	Product: SourceProductCategoryNumber Category: SourceCategoryNumber	The identifier of the category tied to the event. This attribute is applicable to web events. The identifier of the category targeted by categoryBrowsed event.
SourceTransactionNumber	Recommended	String	Transaction: SourceTransactionNumber	The identifier of the category tied to the event. This attribute is applicable to web events. The identifier of the transaction created by a checkout event.
SourceOrganizationNumber	Optional	String	Organization: SourceOrganizationNumber	The identifier of the organization tied to the event. This attribute is applicable to custom physical, in-store events, and customers who have multiple websites that they want to differentiate. For example, loyaltySignUp. Not applicable to email events.
SearchTerm	Optional (use only with Type = “onsiteSearch”)	String		The term used during an onsite search event.
UserClient	Recommended	String		This is the client used when the event was triggered. This is applicable for web-like events where differentiating between the website and a mobile application is relevant for marketing campaigns. This is automatically populated when you use the CDP JS SDK on your website. However, you must populate the value when using the Tracker API. The possible values are: A for applications such as mobile applications B for browser U for unknown
Domain	Optional	String		The name of the domain on which the event was triggered. This is applicable for web events. This is automatically populated when you use the CDP JS SDK on your website. However, you must populate the value when using the Tracker API.
DeviceType	Recommended	String		The type of device used to trigger the event. This is applicable for web events. CDP populates this by the JS SDK when you implement it on your website. You must populate it when using the Tracker API. CDP supports the following standard values: COMPUTER for laptops and desktops MOBILE for mobile phones. For example, iPhone, Galaxy Note TABLET for Tablet. For example, iPad, Kindle Fire GAME_CONSOLE for Game console. For example, Playstation 4 and Digital Media Receiver (DMR). For example, Roku, Google TV WEARABLE for wearable devices UNKNOWN To add other values, contact your Implementation Consultant.
OperatingSystem	Optional	String		The operating system of the device on which the event was triggered. This is applicable for web events. This is automatically populated when you use the CDP JS SDK on your website. However, you must populate the value when using the Tracker API.
Browser	Optional	String		The browser on which the event was triggered. This is applicable for web events. This is automatically populated when you use the CDP JS SDK on your website. However, you must populate the value when using the Tracker API.
Custom attributes	Optional	Any (float, datetime, string, boolean)		Custom attributes that you want to use inside the CDP application. To get this customization, contact your CDP CVM.

Feed structure

Field name	Importance	Data type	Referential integrity	Description
Cookie	Required/Optional (depending on the use case)	String		The unique identifier of the person triggering the event. For web or app-related events, use an actual cookieID or mobiledeviceID of the visitor, prefixed with an indication of the source system. This attribute is used only for web or app-related events.
Type	Required	String		The type of the event. Standard email event values for this attribute are: `emailSend` `emailOpen` `emailClick` `emailBounce` `emailSubscribe`, `emailUnsubscribe` Standard web event values for this attribute are: `productBrowsed` `categoryBrowsed` `onsiteSearch` `cartUpdated` `checkout` The value must follow the camelCasing convention. You can also use custom event values. To configure them, contact your CDP team.. The following are some examples of custom event values: `smsSubscribe` `smsOpen` `smsClick` `smsUnsubscribe` `smsSend` `smsDeliver`
Subtype	Optional	String		This feed stores the type of bounce for email bounce events. For example, hard or soft.
EventTimeStamp	Required	Datetime		The date and time at which the event occurred. This feed is stored as an epoch timestamp in milliseconds to maintain the best precision. EventTimeStamp must be sent as an epoch timestamp in milliseconds. To convert human-readable dates to epoch timestamp in milliseconds, see Epoch Converter.
SourceCustomerNumber	Required (see description)	String	Customer: SourceCustomerNumber	The unique identifier of the customer or visitor that triggered this event. You must provide one of the following two identifiers for CDP to load the events in the platform: Email SourceCustomerNumber
Email	Required (see description)	String	Customer: Email	The email address of the customer or visitor that triggered this event. You must provide one of the following two identifiers for CDP to load the events in the platform: Email SourceCustomerNumber
Referer	Optional	String		This attribute stores the URL of the page that leads the visitor to the current page on which the event was triggered. This attribute is applicable to only web events.
URL	Optional	String		This attribute stores the URL of the current page where this event was triggered. This attribute is applicable to only web events.
SourceMessageNumber	Recommended	String	Message: SourceMessageNumber	The message which triggered this event for the customer or visitor. For email events: This is the message that was sent, opened, clicked, or bounced that led to the subscription or unsubscription of the customer. For other marketing campaigns, such as email and SMS, this is the message that was sent, or that was viewed by the customer and on which the event was triggered. This is important for reporting and tying events to the marketing efforts that triggered them.
SourceProductNumber	Recommended	String	Product:SourceProductNumber	The identifier of the product tied to the event. This attribute is applicable to web events. The identifier of the product targeted by productBrowsed, cartUpdated, and checkout events.
SourceProductCategoryNumber	Optional	String	Product: SourceProductCategoryNumber Category: SourceCategoryNumber	The identifier of the category tied to the event. This attribute is applicable to web events. The identifier of the category targeted by categoryBrowsed event.
SourceTransactionNumber	Recommended	String	Transaction: SourceTransactionNumber	The identifier of the category tied to the event. This attribute is applicable to web events. The identifier of the transaction created by a checkout event.
SourceOrganizationNumber	Optional	String	Organization: SourceOrganizationNumber	The identifier of the organization tied to the event. This attribute is applicable to custom physical, in-store events, and customers who have multiple websites that they want to differentiate. For example, loyaltySignUp. Not applicable to email events.
SearchTerm	Optional (use only with Type = “onsiteSearch”)	String		The term used during an onsite search event.
UserClient	Recommended	String		This is the client used when the event was triggered. This is applicable for web-like events where differentiating between the website and a mobile application is relevant for marketing campaigns. This is automatically populated when you use the CDP JS SDK on your website. However, you must populate the value when using the Tracker API. The possible values are: A for applications such as mobile applications B for browser U for unknown
Domain	Optional	String		The name of the domain on which the event was triggered. This is applicable for web events. This is automatically populated when you use the CDP JS SDK on your website. However, you must populate the value when using the Tracker API.
DeviceType	Recommended	String		The type of device used to trigger the event. This is applicable for web events. CDP populates this by the JS SDK when you implement it on your website. You must populate it when using the Tracker API. CDP supports the following standard values: COMPUTER for laptops and desktops MOBILE for mobile phones. For example, iPhone, Galaxy Note TABLET for Tablet. For example, iPad, Kindle Fire GAME_CONSOLE for Game console. For example, Playstation 4 and Digital Media Receiver (DMR). For example, Roku, Google TV WEARABLE for wearable devices UNKNOWN To add other values, contact your Implementation Consultant.
OperatingSystem	Optional	String		The operating system of the device on which the event was triggered. This is applicable for web events. This is automatically populated when you use the CDP JS SDK on your website. However, you must populate the value when using the Tracker API.
Browser	Optional	String		The browser on which the event was triggered. This is applicable for web events. This is automatically populated when you use the CDP JS SDK on your website. However, you must populate the value when using the Tracker API.
Custom attributes	Optional	Any (float, datetime, string, boolean)		Custom attributes that you want to use inside the CDP application. To get this customization, contact your CDP CVM.

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