Dispatch feed structure
| Field name | Importance | Data type | Referential integrity | Description |
|---|---|---|---|---|
| SourceDispatchNumber | Required | String | Dispatch:SourceDispatchNumber | The unique identifier of the dispatch in your system. |
| Name | Required | String | The name of the dispatch. CDP displays this name in the application. | |
| SourceCampaignNumber | String | Campaign:SourceCampaignNumber | The identifier of the campaign to which this dispatch belongs. | |
| Type | String | The dispatch type. This corresponds to the first level of the hierarchy of your campaigns. For example, for Google Analytics, CDP uses this to store the Medium information from the UTM hierarchy or tagging, “Medium > Source > Campaign > AdGroup > Keyword”. | ||
| SubType | String | The dispatch sub-type. This corresponds to the second level of the hierarchy of your campaigns. For example, for Google Analytics, CDP uses this to store the Source information from the UTM hierarchy or tagging, “Medium > Source > Campaign > AdGroup > Keyword”. | ||
| DateCreated | Datetime | The date when the dispatch was created or executed in your system. | ||
| AttributionWindow | Integer | The number of days after the AttributionStartDate during which CDP calculates the revenue matchback attribution. For example, if the attribution window is 14, and the attribution start date is January 1st 2020, then transactions between January 1st and January 14th are eligible for matchback attribution to this dispatch. | ||
| AttributionStartDate | Datetime | The start date from which the revenue matchback attribution begins. For direct mail campaigns, this is generally the in-home date. | ||
| AttributionStartDate | Datetime | The start date from which the revenue matchback attribution begins. For direct mail campaigns, this is generally the in-home date. | ||
| Custom attributes | Optional | Any (float, datetime, string, boolean) | Custom attributes that you use within CDP. This customization is not self-service and requires you to engage with your CDP CVM. It involves deployment effort. |