Message feed structure
| Field name | Importance | Data type | Referential integrity | Description |
|---|---|---|---|---|
| SourceMessageNumber | Required | String | The unique identifier for this message in your system. | |
| SourceDispatchNumber | Required | String | Dispatch:SourceDispatchNumber | The identifier of the dispatch to which this message belongs. |
| Name | Required | String | The name of the message in your system. CDP displays this name in the application. | |
| Subject | Optional | String | The subject of the message for email and related messages. For other types of marketing messages, you can use this as an attribute to store more information about the message. For example, for Google Analytics, CDP uses this to store the keyword information from the UTM hierarchy or tagging, “Medium > Source > Campaign > AdGroup > Keyword”. | |
| Content | Optional | String | The description of the content of the message for email and related messages. For other types of marketing messages, you can use this as an attribute to store more information about the message. For example, for Google Analytics, CDP uses this to store the AdGroup information from the UTM hierarchy or tagging, “Medium > Source > Campaign > AdGroup > Keyword”. | |
| SendDate | Optional | Datetime | The date when your message was sent. | |
| MessageFrom | Optional | String | The sender information for email and related messages. Not applicable for other marketing messages. | |
| Links | Optional | String | The list of links that were contained in the email, separated by commas for email and related messages. Not applicable for other marketing messages. | |
| DateCreated | Optional | Datetime | The date when the message was created in the system. | |
| Variant | Optional | String | The variant to which this message belongs, if it was part of an A/B test. CDP displays this name in the application. | |
| Cost | Optional | String | Only used for Direct Mail campaigns. It stores the cost of sending this message to its recipients. | |
| AttributionWindow | Optional | Integer | Only used for Direct Mail campaigns. It stores the time window during which CDP attributes the transactions to this message. | |
| AttributionStartDate | Optional | Datetime | Only used for Direct Mail campaigns. It stores the date to start the AttributionWindow period to attribute transactions to this message. | |
| Custom attributes | Optional | Any (float, datetime, string, boolean) | Custom attributes that you use within CDP. This customization is not self-service and requires you to engage with your CDP customer value manager (CVM). It involves deployment effort. |