Email Service Providers

Customer Data Platform (CDP) has pre-built connectors for the following Email Service Providers (ESPs):

• Campaign Studio
• CheetahMail
• Acoustic Connect
• Oracle Responsys
• Salesforce Marketing Cloud (formerly ExactTarget)

All standard ESP input connectors allow CDP to pull:

• The full contact list with the latest main subscription status from the master list.

• The daily send, open and click events.

  Note

  The availability and amount of historical data depends on each ESP.

All standard ESP output connectors allow CDP to:

• Push audiences of contacts already existing in the ESP.
• Include customer fields in the audience content. For example, Name, Closest Store, Likelihood to buy.
• Include dynamic product content. For example, abandoned cart product image URL, name, and price.

Standard ESP connectors do not encompass the following:

• SMS execution systems
• Pull multiple contact lists
• Pull multiple subscription statuses to different lists
• Pull custom contact fields from outside the master list
• Pull historical email data beyond each ESP’s data retention policy or beyond CDP’s data retention policy
• Create new contacts in the ESP
• Modify the subscription status in the ESP

• Push transaction or event details from CDP to the ESP

  However, you can push customer summaries such as total transaction count, revenue segment, last web visit date or email open count in the last 30 days.

• Reuse existing ETL set up between the client and the ESP

CDP only retains the recent email events such as send, open, and click. For more information, see the data retention policy for emails from the Services Agreement.