The Send Time Optimization model leverages the past email behavior to predict the best send time to optimize email open behaviour. The model predicts the best send time for weekdays and weekends separately as well as collectively.
Identify when customers are likely to open an email and tailor the send time at the individual level accordingly. This helps avoid email fatigue for customers who receive multiple emails. In addition, marketers can prioritize the quality of emails over quantity.
The Send Time Optimization model predicts the behavior of all customers, including buyers and non-buyers.
For each contact, the model:
CDP displays the output from the Send Time Optimization model in:
To learn more about how the Send Time Optimization model can enhance your marketing workflow, contact us.