Information for: DEVELOPERS   PARTNERS   SUPPORT

List of Standard Measures

The primary groups are:

Attribution

Sub-Group Measure Name Description Pre-calculated field?
- Attributed Buyer Count Total number of individual customers converted in the attribution window. No
- Attributed Events Total number of events attributed. No
- Attributed Sales Revenue Sales revenue attributed to campaign for the selected attribution type. No
- Attributed Transaction Count Total number of transactions attributed to the campaign. No
- Attributed Transaction Line Count Total number of transaction line items attributed to the campaign. No
- Average No Of Days to Convert Average number of days to convert. No
- Email Click Rate Ratio of email clicks to email sends. No
- Email Open Rate Ratio of email opens to email sends. No
- Event Count Total number of events in the selected date range. No
- Total Email Clicks Total number of email click events generated. No
- Total Email Opens Total number of email open events. No
- Total Individual Customers Total number of individual customers reached in the attribution window. No
- Unique Email Clicks Total number of unique customer who responded with an email clicks. No
- Unique Email Opens Total number of unique customers who opened the email. No
- Unique Email Recipients Total number of unique customers to whom the email was sent. No

Customer

Measure Name Description Pre-calculated field?
All Individuals Count Count of distinct master customers. No

Market Basket Analysis

Sub-Group Measure Name Description Pre-calculated field?
- Combined Sales Revenue Sales revenue for the combination. No
- Combined Transaction Count Total count of all transactions. No
First Item Details First Number of Association Total number of different items purchased together with the first item. No
First Item Details First Sales Revenue Contribution Sales revenue contribution of the first item in the combination. No
First Item Details First Total Quantity Total quantity for the first item. No
First Item Details First Total Sales Revenue Total sales revenue for the first item. No
First Item Details First Transaction Count Total count of distinct transactions for the first item. No
Second Item Details Second Number of Association Total number of different items with which the second item was purchased. No
Second Item Details Second Sales Revenue Contribution Sales revenue contribution of the second item in the combination. No
Second Item Details Second Total Quantity Total quantity for the second item. No
Second Item Details Second Total Sales Revenue Total sales revenue for the second item. No
Second Item Details Second Transaction Count Total count of distinct transactions for the second item. No

Transaction

Sub-Group Measure Name Description Pre-calculated field?
- AOV Average order value for transactions calculated using [Product Revenue] / [Transaction Count] No
- Average Unit Price Average unit price for transactions calculated using [Product Revenue] / [Product Quantity] No
- Buyer Count Count of distinct master customers with at least one transaction No
- Discount Amount Discount amount for transactions No
- Items Count Count of distinct products bought in transactions No
- Margin per Customer Margin per customer based on transactions calculated using [Total Margin] / [Buyer Count] No
- Product Cost Product COGS (cost of goods sold) for transactions No
- Product Margin Product margin for transactions calculated using [Product Revenue] - [Product Cost] No
- Product Margin % Product margin percent for transactions calculated using [Product Margin] / [Product Revenue] No
- Product Quantity Quantity of products bought in transactions No
- Product Revenue Product revenue for transactions No
- Revenue per Customer Revenue per customer based on transactions calculated using [Product Revenue] / [Buyer Count] No
- Total Cost Total COGS (cost of goods sold) for transactions calculated using [Product Cost] + [Shipping Cost] + [Other Cost] No
- Total Margin Total margin for transactions calculated using [Total Revenue] - [Total Cost] No
- Total Margin % Total margin percent for transactions calculated using [Total Margin] / [Total Revenue] No
- Total Revenue Total revenue for transactions calculated using [Product Revenue] + [Shipping Revenue] + [Other Revenue] No
- Transaction Count Count of distinct transactions No
- Transaction Line Count Count of distinct transaction lines No