Acquia CDP

Features and functionalities

A customer data platform is a centralized marketing technology tool that helps businesses to collect, unify and manage customer data from various sources for a comprehensive view of the data.

Acquia Customer Data Platform (CDP) helps you to create personalized marketing campaigns, optimize customer experiences, and drive higher engagement and conversion rates across multiple channels. It also empowers businesses to make data-driven decisions, streamline marketing efforts, and enhance customer satisfaction, leading to increased revenue and long-term growth.


The following table lists the key features of the CDP:



Data Collection and Integration

Seamlessly collect and aggregate data from multiple sources, including CRM, website interactions, and third-party applications. This enables businesses to gather all relevant customer information in one place, laying the foundation for effective data unification.

Data Unification and Enrichment

Utilize the Identity Resolution Engine to clean, de-duplicate, stitch, and enrich data from all sources, creating a unified customer record for analysis and campaigns. This comprehensive approach ensures a holistic understanding of your customer base, providing valuable insights for marketing and sales efforts. Access this single view of the customer through a user-friendly interface or an API, streamlining data management and integration.

Data Analytics and Machine Learning

Gain key insights with fully configurable visual dashboards, reports, and custom report creation capabilities. Leverage the power of machine learning to generate insights at scale, using both custom and pre-configured models like likelihood to buy, likelihood to engage, and next best offer.

Data Activation

Orchestrate messages and offers in real-time across all communication channels such as email, SMS/push, and direct mail. Extend this coordination to customer experience systems, including website personalization engines and customer service and support systems, for an integrated approach to customer engagement.

Data Governance and Privacy

Ensure compliance with data protection regulations by implementing strict data governance and privacy measures. Acquia’s Customer Data Platform prioritizes the security and privacy of customer data, providing peace of mind while maintaining transparency and control over data usage.

Supported browsers

The following table categorizes different browsers based on how they work for CDP applications:





Google Chrome

Acquia recommends this as the preferred browser to use for CDP applications. To take advantage of the latest features, security updates, and performance improvements, ensure that you use its current stable version.


Mozilla Firefox
Apple Safari
Microsoft Edge

These browsers might work for CDP applications. However, Acquia does not include them as part of CDP’s development and testing cycle. Therefore, some features might not work optimally in these browsers, and Acquia may not be able to provide full support in case of any issues.


Internet Explorer

This browser is unlikely to work for CDP applications because it is deprecated by Microsoft.


Before using the logging portal, ensure that you disable any ad-blockers in your browser settings, as they can interfere with the proper functioning of applications and might cause unexpected issues or errors.