Customer Data Platform (CDP) announces WebTag 2.0. It is a refined and enhanced web tagging solution that is developed for maximum simplicity, extensive compatibility, and exceptional reliability. WebTag 2.0 is easy to re-implement and maintain, especially when used in collaboration with Google Tag Manager (GTM).
Release category: Integration and Data Collection
Intended audience: This feature is designed for IT and Operations professionals to enable seamless integration of CDP with existing IT infrastructure and effectively manage daily system operations.
Streamlined encryption: The 24-hour token expiration has been removed to simplify the global tagging script and enable easier integration.
Faster and more reliable onboarding: Use WebTag 2.0 with a static HTML code snippet that can be embedded in HTML pages or GTM, similar to Google Analytics.
Reduced token expiration risks: Use an “open” token with long-lasting validity to minimize disruptions.
Simplified configuration: Eliminate the need for caching layer configurations with UTC cutover management on the browser side.
Fewer errors: Eliminate server-side implementation and maintenance of custom authentication algorithms to reduce workflow errors.
WebTag 2.0 is designed to make your tagging experience faster, simpler, and more efficient while maintaining robust security and reliability. For detailed information on using the WebTag service, refer to the documentation.
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