Introducing Enhanced Data Capabilities: New Entities available in Custom Attributes (CDP Studio)¶

Release category: Integration and Data Collection

Intended audience: This feature is designed for IT or data engineering professionals, marketers, data analysts, and data scientists to support various data and marketing initiatives.

What's New with Custom Attributes in CDP Studio¶

• New Entities added: Use additional entities like Organisation, Message, Campaign, and Dispatch within the Custom Attributes feature.
• Extended Custom Attributes: Gain access to 30 additional custom attributes per table, which increases the total to 330 across the 10 default entities in the CDP Data Model.

Key Benefits of the Enhanced Self-Service Data Model¶

• Greater flexibility:  Import, name, and map attributes to align new data points with existing systems or integrate data from new sources, all through a self-service interface.
• Enhanced data compatibility: Extend your data model with new tables to work with ESP, SMS, mobile apps, and other external systems.
• Increased control over data management: Structure your data independently without reliance on manual configurations, which allows faster adaptation to business needs.
• Optimized for growth: Scale your customer data platform using custom attributes that are customized to meet your specific business needs.

The Self-Service Data Model enables you to expand your data model, facilitate integration and data flow across your systems, and uphold efficiency and reliability. For detailed information on using the Self-Service Data Model, refer to the documentation.