Introducing display name labeling for Custom Attributes in Interactive Queries¶

Release category: Profiles and Data Unification

Intended audience: This feature is designed for IT professionals, data engineers, marketing professionals, and data analysts to support data management and marketing tasks.

What's New with Custom Attributes¶

Interactive Queries display attribute names with custom display names that the user can configure in the application. This feature replaces default system names with business-friendly labels to ensure data analysis clarity and alignment across teams when analyzing data.

Key benefits of Custom Attributes:¶

• Precise identification: Interpret attributes in IQ dashboards with accuracy
• Consistent views: Align data across Campaign+, Metrics, and IQ platforms
• Reduced training: Align with customer-defined terminology
• Improved reporting: Deliver insights for business stakeholders

For detailed implementation instructions, refer to the  documentation.