Customer Data Platform Release Announcement - March 2025
Introducing Data Validation for the Tracker API in Interactive Queries¶
Release category: Profiles and Data Unification
Intended audience: This feature is designed for IT professionals, data engineers, marketing professionals, and data analysts to support data management and marketing tasks.
What is New with API Data Validation in Interactive Queries
Users who use Interactive Queries (IQ) can validate data transmitted through the Tracker API directly within IQ as it enters the CDP database.
- Batch view: Verify the integration of source system data into CDP entities.
- Real-time view: Validate events triggered by your WebTag to enable rapid troubleshooting and verify new custom events.
Key benefits of Data Validation in Interactive Queries¶
- Rapid troubleshooting: Address integration issues more swiftly with near real-time data visibility.
- Accurate verification: Ensure that new event structures and custom attributes are ingested correctly.
- Enhanced data tracking: Rely on your tracking setup without requiring assistance from Support or Engineering.
- Streamlined onboarding: Reduce onboarding and QA time when configuring new events.
For detailed implementation instructions, refer to the documentation.
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