From the Personalize > People > Person Detail > Profile Details page, the panel on the left displays profile summary information for the visitor.

The profile summary includes the following information:

• Status: Whether the visitor is an Anonymous User or Identified User of the website. Identified users have provided identifiers (such as an email address or Facebook ID) to your website. Anonymous users haven’t provided any identifiers to your website.
• Tracking ID: Each visitor is assigned a unique tracking ID which is stored in a cookie when they visit your website, so their activity can be recorded.
• Identifiers: If the visitor is an identified user, the field displays their identifiers, which are used to identify and track visitors to your website (such as account IDs, tracking IDs, or other pieces of trackable identity information). If the visitor is an anonymous user, Personalization doesn’t display the field, because anonymous users don’t have any identifiers. For both a list of the default identifiers, and how to create custom identifiers, see Updating your customer details.

• Persona: You can assign one or more personas to each item of content on your website. The field displays the persona the visitor viewed most frequently. For example, if the visitor viewed one piece of content tagged with the persona Foodie and three pieces of content tagged with the persona of Hiker, the field will display the Hiker persona.

  Note

  If Personalization doesn’t yet have enough information about the visitor to assign them a persona, the Persona field won’t display.

• Engagement Score: Indicates the visitor’s depth of interaction with your website. The field displays the sum of all the engagement scores for the visitor’s events across all your subscriber websites in the past 90 days. For more information, see Understanding engagement scores in Personalization.
• Last Seen: The time of the visitor’s last action on your website, measured in hours.
• First Seen: The time of the visitor’s first action on your website, measured in hours.

Interpreting capture-related error messages

Sometimes Personalization displays error messages in the Person Details section when you view a particular visitor’s details. The messages are due to a merge failure, which is a processing problem that can occur during a visitor capture. Merge failures happen when one website visitor has more than 25 identifiers. Visitors often have several identifiers. If a visitor logs into your website from a different browser or signs in with a different email address, the action will generate a new identifier. If a visitor has more than 25, instead of the 26th identifier getting merged to the same website visitor, the Personalization service will generate a new tracking ID and merge the 26th identifier to the tracking ID. This helps prevent the Personalization service from experiencing performance issues related to too-large visitor profiles.

The errors don’t affect how Personalization works, other than improving its performance. You don’t need to take any action related to the messages, other than investigating why Personalization may be creating overly large visitor profiles.

More information

For more information about this visitor’s behavior and activities on your website, see Examining visitor information.

Viewing a visitor’s profile summary